1. Using Social Networks in Education Region One Technology Conference May 11, 2010

2.  Introductions  Brief history of social networking  Social networks in education  Twitter  Facebook

3.  This is an overview of social networks. We will focus on accounts for the organization.  Most benefit for those starting out with organizational accounts  We welcome feedback from “power users.”

4. “A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest,…etc.” Wikipedia. http://en.wikipedia.org/wiki/Social_network. Downloaded May 5, 2010, 1:35 PMhttp://en.wikipedia.org/wiki/Social_network “A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.” Wikipedia. http://en.wikipedia.org/wiki/Social_network_service, May 5, 2010, 1:48 PM.http://en.wikipedia.org/wiki/Social_network_service

5. 1978- 1993 Usenet ARPANET BBS Listserv 1994 Theglobe.com Geocities 1995 TripodClassmates.comWikiWikiWeb 2002 Friendster 2005 MySpace Ning 2006 FacebookTwitter

6. YouTube video: http://www.youtube.com/v/lFZ0z5Fm-Ng

8. From Pew Internet and American Life Study, September 2009

16.  Keep intended audience informed about upcoming events and latest news  Social network features propagate more posts (spread the word)  More instant than email  Mobile support expands your audience (Is your school web page mobile ready?)

17.  Things to consider (3 Ps)  Study district POLICY  Get PERMISSION to represent the district  Determine PURPOSE

18.  Customize your accounts  Select a good “name” for your accounts beginning with a organizational email account  Create account(s)  Select a theme and/or image to brand your site ▪ Upload profile image  Change your privacy settings

19.  Create posting guidelines  Type of information to post  Who will post? Plan for different staff over time.  Frequency of posts?  Publicize  Supply audience URL; i.e.: twitter.com/esc1library on web pages and newsletters  Consider that all information will be public – post carefully

20. The APPS

21.  Twitter is a messaging platform located at twitter.com. -referred to as “Micro-blogging”  Users “Tweet” messages 140 characters or less  Other interested users “Follow” tweeters.

22.  Username: Your Twitter identity  Example: http://twitter.com/esc1libraryhttp://twitter.com/esc1library  Tweet: a single Twitter status update (max. 140 characters)  Follower: User who receives your tweets  List: Collection of Twitter accounts that you follow as a whole  Trend: a commonly tweeted keyword

23.  Tweet: post a status update  Follow: add Twitter user whose updates you will receive  Retweet: post a tweet someone else posted for your followers to see  Direct message: send a private tweet to a specific user

24.  Hashtags are specially marked keywords inside of tweets that indicate the topic of the tweet – Similar to tags or subject headings  Use # to indicate a hashtag, – #technology, #library or #science  Example from twitter.com/britannica  Bono is 50 years old today. http://bit.ly/d82zGN #rock #pop #birthdays #musichttp://bit.ly/d82zGN #rock#pop#birthdays#music

25.  Use @ when a user is mentioned.  Example: @esc1library posted the summer staff development schedule  Save space by shortening URLs  Two popular hortening tools ▪ http://bit.ly.com http://bit.ly.com ▪ http://tinyurl.com http://tinyurl.com

26.  Examples:  Tweetdeck  Hootsuite  Twitpic

27.  A social networking website ▪ Anyone over age 13 with a valid email address can join.  Users can ▪ add friends ▪ send messages to friends ▪ Update personal profiles to notify friends about themselves ▪ Join networks by organization, workplace, school, college, etc. ▪ Upload pictures, videos, etc.

28. Maria Elena Ovalle (956) 984-6055 movalle@esc1.net