1. Social Media—Marketing The Fifth “P”of Marketing-- Participation

2. Definition Online means of communication, conveyance, collaboration & cultivation among interconnected & interdependent networks of people, communities and organizations enhanced by technological capabilities & mobility

3. Synchonous Actions—Occur in real time Asynchronous actions—People don’t have to respond immediately

4. Social media Zones Social CommunitySocial Publishing Sharing.Editorial Socializing.Commercial Conversing.User-generated Social CommerceSocial Entertainment.CRM/Service.Games.Retailing/Sales.Music.Human Resources.Art

5. Social Community Relationships-share same interest or identification Primary Reason-interaction & collaboration for relationship building and maintenance Channels- – Message Bds & Forums – Wikis – Social Networking Sites

6. Social Publishing Dissemination of content to an audience – Blog-regularly updated online content readers have options to leave comments – Microsharing sites (microblogging)-like blogs but has a limit to length you can post – Media Sharing Sites-like blogs but allows for a mixture of media—not just text

7. Social Entertainment Channels & vehicles that offer opportunities for play & enjoyment – Social games – Virtual worlds

8. Social Commerce Online buying & selling of products & services – Online shoppers can interact & collaborate – Review & Rating – Deal sites – Social Shopping Market – Social Storefronts-online retailers that operate within a social site like Facebook