1. Dow Jones Industrial Average Event 12 Deakin University CRICOS Provider Code: 00113B

2. Dow Jones Industrial Average The Dow Jones Industrial Average is one of several stock market indices, created by nineteenth-century Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow. It is an index that shows how certain stocks have traded. Dow compiled the index to gauge the performance of the industrial sector of the American stock market. The average is computed from the stock prices of 30 of the largest and most widely held public companies in the United States. The “industrial” portion of the name is largely historical—many of the 30 modern components have little to do with traditional heavy industry. 2

3. COMPANIES IN THE DOW (as at Oct 2010) 3ME.I. DuPont de NemoursMcDonald's AlcoaExxon MobilMerck American ExpressGeneral ElectricMicrosoft AT&THewlett-PackardPfizer Bank of AmericaHome DepotProcter & Gamble BoeingIntelTravelers Cos. CaterpillarIBMUnited Technologies ChevronJohnson & JohnsonVerizon Cisco SystemsKraft FoodsWal-Mart Stores Coca-ColaJPMorgan ChaseWalt Disney 3