1. Mass Media

2. “If you possess information you’ll own the world”

3. How to feel confident in the surrounding world of information?

5. Mass Media ?

6. Mass Media - a form of communication

7. Newspapers
Magazines
Press
Radio
Mass Media
Television
Internet

8. How Mass Media Works. to affect – to influence
to cater for – to satisfy
full coverage of events – everything happened
blunt – making feel nothing
fictional – not existing in reality
to possess – to have

10. What is being advertised?
What reasons are given in favour of these products?
What effect was used?

11. What is being advertised?
What reasons are given in favour of these products?
What effect was used?
Shampoo “Head & Shoulders”
Thick, long hair
Toothpaste
“Sensodine”
White teeth without problems
iPad
You can do everything with the help of it
Dogs’ Food
“Beggin' Strips”
Taste like real bacon
Chrysler
Luxury and comfort
Entertainment Corporation
“6 Flags”
time to walk and play,
makes your life bright

12. Effects used in Ads
The Snob Effect
The Scientific Effect
The Go-Go Effect
The Ha-Ha Effect
The VIP Effect
The Supermodern Effect
The Word and Music Effect

13. The Snob Effect
You are told that the product is the most exclusive and of course rather expensive. Only the very best people use it.

14. The Scientific Effect
A serious-looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.

15. The Go-Go Effect
This is suitable for teen market. It shows young people having a party, singing, laughing, having a wonderful time and, of course, using this product

16. The Word and Music effect
The name of the product is repeated over and over again, put into a rhyme and sung several times. In the hope that you want forget it. The sung rhyme is called the “jingle”

17. The Supermodern Effect
The advertiser tries to persuade you that this product is a sensation or something really new

18. The VIP Effect
Well-known people (stars, football players, actors) are shown using this product

19. The Ha-Ha Effect
The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.

20. Effects used in Ads
The Snob Effect
The Scientific Effect
The Go-Go Effect
The Ha-Ha Effect
The VIP Effect
The Supermodern Effect
The Word and Music Effect

21. What is being advertised?
What reasons are given in favour of these products?
What effect was used?
Shampoo “Head & Shoulders”
Thick, long hair
Ha-ha effect
Toothpaste
“Sensodine”
White teeth without problems
Scientific effect
iPad
You can do everything with the help of it
Supermodern effect
Dogs’ Food
“Beggin' Strips”
Taste like real bacon
Chrysler
Luxury and comfort
Snob effect, VIP effect
Attraction Park
“6 Flags”
time to walk and play
Word-and-music effect
Drink SunDrop
Trenching thirst
Go-go effect
L’Oreal Lipstick
Perfect colour, lasts long
VIP effect

22. Your favourite/annoying commercial
Where can this commercial can be watched/heard?
What is advertised in it?
What psychological effects are used in it?
Why do you like/hate it?