1. OUT-OF-HOME: STILL THE ONE FOR SHOPPER INFLUENCE July 2015

2. BRICKS & MORTAR STORES ACOUNT FOR 13 TIMES MORE SPENDING Path to purchase and in-store advertising remain very important www.oma.org.au info@oma.org.au Source: NAB May 2015, Online Retail Sales Index and ABS traditional retail sales data excluding cafes, restaurants and takeaways 7 % of retail dollars come from Online purchases

3. PEOPLE CRAVE A PHYSICAL PLACE Shopping centres are fulfilling this need www.oma.org.au info@oma.org.au Source: Nielsen, 2014 State of the Shopping centre “In today’s digital age where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centres are a big part of fulfilling that need.”

4. OUT-OF-HOME IS THE LAST BROADCAST MEDIA INFLUENCE Out-of-Home + Mobile: Influence shoppers www.oma.org.au info@oma.org.au Source: Day in the Life Study, Research Now, Total 14+ n=3,465 Shoppers defined as people leaving home to shop 61 % 0f shoppers will only be exposed to Out-of-Home in the hour prior to a shopping occasion. The remaining 39% interact with Out-of-Home and other media: Online 20%, Radio, 16%, TV 9%, Newspapers 3% and Magazines 1% 87 % of smartphone and tablet owners use a mobile device during shopping occasions. Consumers use mobile alongside in-store shopping as an extended shelf, using their devices to locate stores, get purchasing advice from friends and look up prices and product reviews.” Source: Nielsen, 2014 State of the Shopping centre Source: Roy Morgan Single Source (Australia) January 2014 – June 2014 Smartphone 81 % of Australia’s 12.5 million smartphone owners aged 14+ (81%) recall seeing some form of outdoor advertising in an average week, research from Roy Morgan shows. They are more likely to notice all forms of out-of-home advertising than those without a smartphone, according to this research.