1. Gen Y sits on top of consumer food chain Adam Goode Ryan Barnes

2. Gen Y > Baby Boomers  1982-2000  Gen Y is bigger than Baby Boomers  82 million people  Strong spending power and opinions at an earlier age  13-21-year-olds influence 81% of apparel purchases and 52% of car choices  Parents want to be friends w/ kids & prize own youthful qualities

3. Gen Y habits  Slow websites, long shipping, and dismissive staff turns them off to a brand  Cheap or elite  More Savvy  Thrift shopping

4. Online shopping  Instant gratification – 3 seconds or gone  Process website info 5X faster  No distinguishing between “this is the store” and “this is the website”  No forgiveness

5. Recent findingsfindings  Gen Y influences 90% of apparel purchases in their homes  Purchasing premium brands increased 33% in 2011  Gen Y spending power is almost 200 billion  93% of adults under 30 own a cell phone  Only 80% over 30

6. Discussion  Does anyone shop at thrift stores?  Did you have any influence on the cars or clothes in your household?

7. Sources  http://thenextweb.com/socialmedia/2012/01/21/number- crunching-the-top-51-stats-for-generation-y-marketers/ http://thenextweb.com/socialmedia/2012/01/21/number- crunching-the-top-51-stats-for-generation-y-marketers/  http://www.destinationcrm.com/Articles/Editorial/Magazine- Features/Gen-Y-The-Next-Generation-of-Spenders- 79884.aspx http://www.destinationcrm.com/Articles/Editorial/Magazine- Features/Gen-Y-The-Next-Generation-of-Spenders- 79884.aspx  http://www.forbes.com/sites/lydiadishman/2012/02/20/where- gen-y-will-shop-in-2012/ http://www.forbes.com/sites/lydiadishman/2012/02/20/where- gen-y-will-shop-in-2012/  http://blog.kissmetrics.com/generation-y-statistics/ http://blog.kissmetrics.com/generation-y-statistics/