2.  Known as some of the best products  IPod's 78% of music player Market Share  Ipad's 75% of Tablet Market Share

3.  Mac books are about $1500  Imac’s are $1200  Ipod’s are $50-$250  Iphone’s are $200  Apple TV is $100

4.  Apple hands out Promo codes too school’s  Gives gift cards  Free shipping on online purchases

5.  Not as many Locations as needed  Only 246 stores in America  361 total stores

6. STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS One of the most popular companies Too expensive for some CheaperCompetitors Good Employees Can break easilyMore StoresCustomer income People Like the products alot Need to set an appointment to have help with Apple product More international expansion Products getting worse First technology Company to be admitted to FLA Battery LifeEnergy efficientRealizing maybe not worth the price