1. GREETINGS FROM THE DEPARTMENT OF COMMUNICATION MANONMANIAM SUNDARANAR UNIVERSITY, TIRUNELVELI.

2. CREATION OF E-CONTENT ON SELECT COURSES IN ENVIRONMENTAL BIO- TECHNOLOGY AND COMMUNICATION PROJECT PROPOSAL SUBMITTED TO MHRD BY Dr. P. GOVINDARAJU Professor & Head, Department of Communication Coordinator UGC SAP DRS-I Dean Faculty of Arts MANONMANIAM SUNDARANAR UNIVERSITY Tirunelveli, Tamil Nadu

3. M ISSION OBJECTIVE T ECHNICAL DETAILS Generation of the quality educational materials on select topics at post-graduate level. Using 3 CCD camera, video required for the e-content will be recorded. For making it interactive audio and video, photographs, applications such as Flash, Photoshop and Dream Weaver shall be utilized.

4. PROPOSED E-CONTENT GENERATION Four modules to be prepared. Academic inputs from the subject experts - Faculty of Environmental Sciences and Communication. Production works shall be carried out by the technical experts from the department and hiring of the crew Software professional to be hired based on the requirement

5. S ALIENT FEATURES OF E CONTENT The lessons will be learner centric Both teacher and student friendly Self instruction oriented Self evaluation built into the programme Object oriented learning Technology friendly

6. M ODE OF INSTRUCTION Branched programming instruction will be used, to help students learn at their own pace. Content divided into small topics. Presented in two types of frames Normal frame Remedial frame - in case of any wrong response for the questions Contain questions at the end for evaluation. Help learners understand concepts discussed Motivate further learning in them

7. I NSTRUCTION O BJECTIVES INTERACTIVE Techniques such as hyperlinks, graphics and animated pictures will be used Future impacts of climatic change on the biotic and non-biotic organisms using multimedia.

8. B IO - DIVERSITY AND C LIMATE C HANGE Lesson Plan Climate change – Introduction Past Climate and Biodiversity Present Climate and Biodiversity Climate Change and Human Ecology Climate Change and Future Impacts

9. E NVIRONMENTAL C ONSERVATION B IOLOGY Lesson Plan Biological Diversity Biological Classification Species Diversity in Aquatic and Terrestrial Habitats and Ecosystem Conservation and Management

10. T ELEVISION P RODUCTION Lesson Plan Basics of Programming for Electronic Media Pre-production Process Understanding the Television Process Post-production Television Production Management

11. A DVERTISING Lesson Plan Principles, Role of Ad Agency, Types of Advertising Copy Writing, Media Planning, Event Management, Production Management Media Research – Planning and Budgeting Brand – image, personality, equity Latest trend in Advertising Structure and Function of an Advertising Agency

12. C ARDINAL PRINCIPLES OF E CONTENT CREATION E lessons will adhere to all the known rules of the game:- Using fewer file types Making it interactive Keeping it simple Using fewer typographical devices Least use of jargons Demand for lesser use of technology while learning Making it straight and clear Thus making the e content easy to access and follow

13. E CONTENT CREATION PROJECT Duration: 36 Months Proposed Budget: Rs. 36.52 Lakhs Project Category: Content Development Principal Investigator : Dr. P. Govindaraju Co-Investigator 1 : Dr.V.Natarajan Co-Investigator 2 : Mr.V.Sundararaman The Co-Investigators will work in close coordination with Principal Investigator as a team in producing the above mentioned e-content production

14. THANK YOU