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Chapter Innovation Fund.  Create a 90 second recap of the ACG LA monthly panels  Must be:  Short, Dynamic, Engaging  High level of production value.

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Presentation on theme: "Chapter Innovation Fund.  Create a 90 second recap of the ACG LA monthly panels  Must be:  Short, Dynamic, Engaging  High level of production value."— Presentation transcript:

1 Chapter Innovation Fund

2  Create a 90 second recap of the ACG LA monthly panels  Must be:  Short, Dynamic, Engaging  High level of production value  Feature ACG members, speakers and guests  Posted on ACGLA.org Home Page  Target market  Members (What you missed)  Prospects (Value of Membership)

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4  Hire a video production company  Arranged to acquire all design pieces following taping  On-site camera person  Post event production  Day of Event  Crowd shots (not the entire program)  Reactions  Speakers  Attendee’s reactions

5  Getting folks to appear on camera  Camera Shy  Worried about their compliance departments  We eliminated Company names from graphics  Pressed for time/Rather be networking  Production time  3 weeks after event before posted on website  Expensive  $2,000 per program  Staff time during the event

6  We were very happy with the quality and felt we executed the program well  Reactions to videos were disappointing  Only 50 views of 1 st video  Board of Directors didn’t even look  Excuses  I’m too busy (90 seconds, really??)  I can’t see Vimeo (IT has blocked the site)

7  We don’t feel the cost/benefit of this program works  However, if you have a video person on staff, we can provide graphics, music, etc. for your use.


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