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Published byAnthony Jefferson Modified over 9 years ago
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Chapter Innovation Fund
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Create a 90 second recap of the ACG LA monthly panels Must be: Short, Dynamic, Engaging High level of production value Feature ACG members, speakers and guests Posted on ACGLA.org Home Page Target market Members (What you missed) Prospects (Value of Membership)
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Hire a video production company Arranged to acquire all design pieces following taping On-site camera person Post event production Day of Event Crowd shots (not the entire program) Reactions Speakers Attendee’s reactions
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Getting folks to appear on camera Camera Shy Worried about their compliance departments We eliminated Company names from graphics Pressed for time/Rather be networking Production time 3 weeks after event before posted on website Expensive $2,000 per program Staff time during the event
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We were very happy with the quality and felt we executed the program well Reactions to videos were disappointing Only 50 views of 1 st video Board of Directors didn’t even look Excuses I’m too busy (90 seconds, really??) I can’t see Vimeo (IT has blocked the site)
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We don’t feel the cost/benefit of this program works However, if you have a video person on staff, we can provide graphics, music, etc. for your use.
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