1. Social TV (How Social Media is Finally Putting the Real in Reality TV) Josh Friedman November 16, 2011

2. Publicity and Promotion Enhancing the Viewing Experience Impacting the Creative Process Social TV

3. Publicity and Promotion Creating Buzz – A&E’s “Storage Wars”

4. Drive viewers for season premiere with Twitter #storagewars Multiple levels of engagement Combination on air and online campaign Creating Buzz: A&E Storage Wars

5. On air: Incentivize viewer tweets by displaying tweets in live on-screen ticker during run up to season premiere Creating Buzz: A&E Storage Wars

6. Online: Promoted trending topic #storagewars Creating Buzz: A&E Storage Wars

7. Enhancing the Viewing Experience Engage Viewers and Encourage Interaction – FOX’s “X Factor” Vote by Twitter, DM @TheXFactorUSA (199,682 followers) Pepsi Sound Off and Pepsi Pulse Pepsi Sound OffPepsi Pulse

8. Impacting the Production Process “Late Night with Jimmy Fallon” – Latenight Hashtags http://www.latenightwithjimmyfallon.com/video/hashtags-11911/1367604/

9. Impacting the Production Process Story Development – Bravo http://www.bravotv.com/tweettracker

10. Impacting the Production Process Story Development – Bravo “If viewers like when they’re yelling at someone, we’ll use them yelling.” - Amy Troiano, Bravo executive

11. Lessons Learned Build community Give viewers (customers) an opportunity to join the conversation Listen, Listen, Listen Take cues from social media to guide story (product) development

12. Sources and Further Reading Clifford, S. (2010, June 5). We’ll Make You a Star (if the Web Agrees). The New York Times. Retrieved from http://www.nytimes.com/2010/06/06/business/06bravo.html. http://www.nytimes.com/2010/06/06/business/06bravo.html Katy (2011, July 25). Top 5 Reasons Jimmy Fallon’s Late Night Hashtags Work So Well. Retrieved from http://socialtimes.com/top-5-reasons-jimmy-fallons-late-night-hashtags-work-so-well_b71503. http://socialtimes.com/top-5-reasons-jimmy-fallons-late-night-hashtags-work-so-well_b71503 Sniderman, Z. (2011, October 18). “The X Factor” Gets Social With Help From Pepsi. Retrieved from http://mashable.com/2011/10/18/pepsi-soundoff-x-factor/. http://mashable.com/2011/10/18/pepsi-soundoff-x-factor/ Hernandez, B. (2011, October 26). Twitter Now Let’s “X Factor” Viewers Vote via DMs. Retrieved from http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/. http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/ Beers, T. (Producer). (2011). Storage Wars [Television Series]. A&E Television Networks. http://www.pepsisoundoff.com/ http://www.pepsipulse.com/ http://mashable.com/follow/topics/social-tv/