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Visual Aids for Oral Communication Source: Denis Coulombier
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Exchange of information Transform –data -> information -> knowledge Share –Paper (reports, articles) –Oral (presentations) Does our message come across?
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Digital versus analog US pedestrians Pedestrian crossing X = cross ! Digital pedestrianAnalog pedestrian
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BelgiumFrance Burma SpainZimbabwe Analog pedestrians from around the world Russia
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Germany US Spain France Spain Italy "Rolling stones" from around the world
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Distribution of signs by number of tumbling stones 23456789101112131415161718192042 Number of tumbling stones 0 1 2 3 4 5 6 7 8 Number of countries Belgium Germany Chile Ecuador Argentina Madeira
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Distribution of signs by number of tumbling stones http://www.ips.be/_wbm/rrot09.htm 23456789101112131415161718192042 Number of tumbling stones 0 1 2 3 4 5 6 7 8 Number of countries Belgium Germany Chile Ecuador Argentina Madeira Digital or analog ?
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Preparation of visual aids Text first, then visual aids The less fancy, the better Always related to what you say
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Two types of visual aids Visual data –digital: tables –analog: graphs, charts, maps Visual reinforcement –bullet lists
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Interacting with visual aids Visual data: Give them the floor! Visual reinforcements: Leave them alone! Use the pointer appropriately Do not forget the audience
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Visual data Tables, charts, maps The simpler the better Digital or analog ? Walk the public through
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Food Specific Attack Rates, Outbreak of Salmonellosis, Prison X, Dover, Delaware, September 1992
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Outbreak of Salmonellosis in a Prison, Delaware, 09/1992 Food Specific Relative Risks, Saturday September 12, Lunch ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ Chicken Salad Bread Lettuce Leaves Sliced Tomatoes Pear Halves Iced Tea Margarine Vegetable Soup Food 0.5550 Relative Risk (log scale)
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Graphical visual data Graphs, charts and maps One point per slide No 3D Appropriate color palette
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Characteristics of colors BrightnessHue QuantitativeQualitative
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Palette for a quantitative variable Gradient of grey Light-dark palette
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Palette for a qualitative classification variable sex, socioeconomic status,... Hue palette Pattern palette
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How to select a color or pattern 2 colors : 3 colors : or
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AIDS Annual Rates per 100,000 Population for Cases Reported May 1990 through April 1991
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Visual reinforcements: bullet lists Use keywords < than 12 lines < 5 words per line Break line properly
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Methods The karaoke slide We conducted a retrospective cohort survey including all people attending the visit of the park A case was defined as a papular or papulo-vesicular pruritic rash, among participants, 12 hours or more after the exposition to seawater
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Methods Survey –retrospective cohort –all participants Case definition –rash (papular or papulo-vesicular) –> 12 hours after exposition
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Effective text attributes Sans serif font Bold type Lower case letters Good contrast Serif font Normal type UPPER CASE LETTERS Poor contrast PreferAvoid
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INEFFECTIVE TEXT ATTRIBUTES SERIF FONT THIN FONT UPPER CASE LETTERS POOR CONTRAST
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Ineffective text attributes : the bar code font
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Poor contrast
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Small font
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