1. Winter 10 11

2. Marketing Recap & Projections

3. Additions and Changes Staffing: –Chris Cawley winter event coordinator –Kim Casey summer event coordinator Kokomo’s new location Rocky Mountain Chocolate Factory Sugar Lips Mini Donuts Organic Soap & Spa McCoy’s Mercantile Bricks 4 Kids Sky Chutes Coffee/Daylight Donuts

4. Summer Recap Generally, summer was _____ –Continue to struggle with group/corporate –Increased FIT and FIT events Activity participation actually UP over last year –52%! Event attendance increased –Particularly 3 Ring Weekend –Significant reduction in event costs More spend on marketing More results from less $ Reallocation of $ to Summer Concert Series –Not huge successes, but will incorporate lessons into next summer’s planning

5. Summer 2011 Genuine Jazz & Wine Mountain Pose Yoga Festival Warrior Dash Quizno’s Bike Challenge: logistics and spectator hub MS Hike –expect significant increase in numbers CopperX and XCountry –2010 slow start, but great potential in Sept

6. Summer Marketing Local: SDN, posters, NRC Westword Denver Post on line & newsletters –Targeted Boulder Weekly CPR –Underwriting and listener giveaways Alice –Co-sponsor Children’s Hospital program –Listener giveaways TV – Comcast spotlight Texas PR – Copper Country Industry specific PR – Guitar Town Emails: pass holders, homeowners

7. Continuing Marketing Efforts TV 18 & RSN TV 8 (now Outside TV) –Retailers, please submit questionnaires Bus ads: Summit Stage & Copper Shuttles Copper Magazine –check in packet –Colorado welcome centers Dining Guide Tear-off map Summer Adventure Guide Kids’ Night Out –Parents’ Handbook, What To Do, Summit Mag, Dining Guide Experience Copper Gift Card Large resort maps – listing all businesses Kiosks En Fuego & Winter holiday events

8. New Marketing Experiments RSVP direct mail to front range Hemispheres (United in-flight mag) Text campaigns