1. China’s Outbound Tourism Market

2. China Outbound Tourism Development

3. China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China Tourism Statistics

4. China Outbound Tourism Developing Curve 10,000 Source: China National Tourism Administration The Yearbook of China Tourism Statistics 10 million 20 million 30 million 40 million

5. Development of Outb. Tourism in 2010 Jan. Feb. March Apr. May June July Aug. Sep. +20.6% + 20.6%

6. Major Generating Areas

7. Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds The Three Major Urban Economic Belts

8. Top 6 Municipalities & Provinces of Economic Development

9. Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Urban Househild Disposable Income of Rural Household GDP per Capita RMBRankingRMBRankingRMBRanking Shanghai 288361123351801981 Beijing 267382119862726632 Zhejiang 246113100074451234 Tianjin 216374213373672713 Guangdon g 21570569076413906 Jiangsu 20552680045446705 资料来源：《中国经济周刊》 2010 年第 9 期 2009

10. Strucure of Passenger Flow at Airports 2009 10 million + 65% Source: Civil Aviation Administration of China

11. Top 5 Airports Xi ’ an Hangzhou Kunming Changdu Guangzhou Shenzhen

12. 44 Guangzhou 18 Shenyang 4 Kunming 4 Cities with Foreign Consulates General or Consulates Source: Ministry of Foreign Affairs Xiamen 2 Chongqing 2

13. Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds Three Major Generating Areas

14. Segmentation of Outbound Passengers

15. · Senior citizens · Wage earners · White collars · The rich people

16. Main Direction Of Outb. Travel Flow

17. 亚洲欧洲美洲大洋洲 Market share of the continents Source: CNTA The Yearbook of China Tourism Statistics

18. Asian European American Oceanian African Market share of the continents 1999 - 2009

19. Major Destinations 2009 Source: CNTA The Yearbook of China Tourism Statistics Japan Korea USA Russia Tailand U,K Canada France 10,000 Singapore Australia Indonesia Vietnam Malaysia Germany + 1 million 0.6 - 0.8 million 0.2 - 0.5 million

20. Overal l Japan Vietnam Russia Malaysia Germany Korea USA UK Canada France Changes of Flow To Major Destinetions Source: CNTA China Tourism Statistics 2009 Tailand Singapore Australia Indonesia

21. Chinese Visitors to Vietnam

22. 1992 2000

23. Flow to Vietnam 2003-2009

24. 2004 2005 2006 2007 2008 2009 The Trend of Development to Vietnam

25. Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep. +20.6% + 20.6%

26. Trends of Flow to Vietnam (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep. -5.54%

27. 2004 2005 2006 2007 2008 2009 2010 Trends of Flow to Vietnam (%)

28. Guangxi Guangdong Yunan Beijing Shanghai Zhejiang The Structure of Visitors to Vietnam

29. Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds 90% 5% 1% 0.7% 0.5% 0.2%

30. Passenger flow of ports(%) from Guangxi Province

31. Organized Tourists of Beijing Organized Tourists of Shanghai

32. Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam Organized visitors to the main Asian ADS from Shanghai

33. The Emerging Trends of Outbound Travel Market

34. More Stylish Mentality · Slowing Down · Sufficient Leisure

35. More Stylish Mentality · Slowing Down · Sufficient Leisure · In-Depth Experience · Free and easy travel · Wider Options · Attach greater importance to safety · More online booking

36. www.ctrip.com

37. More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay

38. Spring Festival 7 Days May Day 7 Days National Day 7 Days Spring Festival 7 Days New Year’s Day 3 Days Qing Ming 3 Days Duan Wu 3 Days Mid-Autumn Festival 3 Days National Day 7 Days Feb. May Oct. Jan. Feb. Apr. Jun. Sep. Oct.

39. More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate

40. xuf1205@yahoo.com.cn