1. Naming Your Business

3. Choose and Register Your Business Name

4. 1.What are important factors to consider when naming a business? 2.What are some problems you might encounter when choosing a name for a business? 3.What is the procedure for filing for a business name? 1.What are important factors to consider when naming a business? 2.What are some problems you might encounter when choosing a name for a business? 3.What is the procedure for filing for a business name?

5. Factors to Consider  How will the name look?  Visual appearance/representation  Name + logo  What connotations does it invoke?  Is it unique?  How will it adapt to social media?  Public etiquette; image; style; persona; meaning; interpretation/translation; abbreviations; spelling; competitor’s names  Naming your business involves business strategy and legal decisions

6. Problems Is the name available? Name already taken Options Name confused with other businesses. Others don’t “get it”

7. Filing for a DBA File in the State and County that you will be based in. – Niagara, Erie, etc. http://www.niagaracounty.com/Depa rtments/CountyClerk.aspx http://www.niagaracounty.com/Depa rtments/CountyClerk.aspx http://www2.erie.gov/clerk/index.ph p?q=filing-business-certificates http://www2.erie.gov/clerk/index.ph p?q=filing-business-certificates Proper forms Fees Trademark

8. Name Availability http://www.dos.ny.gov/corps/faq_availability. page.asp http://www.dos.ny.gov/corps/faq_availability. page.asp

9. Business Plan 1.____________________ 2.____________________ 3.____________________ 4.____________________ 5.____________________ 6.____________________ 7.____________________ 8.____________________

10. Business Plan Format  A complete business plan is very lengthy and takes months and sometimes years to prepare.  It is necessary paperwork!!  Your future investment/funding depends on it.  It reflects that you are serious about your business and are taking all present and future factors into consideration.  To be revisited periodically – changed – updated. Templates – Word or Publisher – On-line – www.SBA.gov www.SBA.gov  A complete business plan is very lengthy and takes months and sometimes years to prepare.  It is necessary paperwork!!  Your future investment/funding depends on it.  It reflects that you are serious about your business and are taking all present and future factors into consideration.  To be revisited periodically – changed – updated. Templates – Word or Publisher – On-line – www.SBA.gov www.SBA.gov

11. You will be preparing a sample BUSINESS PLAN for your new business concept. For additional resources visit:

12. Business Plan Template

13. BUSINESS PLAN Business plan Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. Go ahead and replace it with your own text

14. Background information Summary Company Description Product / Service The Market Strategy and Implementation Management Team Financial Analysis BUSINESS PLAN Content

15. BUSINESS PLAN Personal Information Name(s) of owner(s) Address Telephone E-mail Date of birth Education Job experiences Special Qualifications Other relevant information Personal information Name(s) of owner(s) Address Telephone E-mail Date of birth Education Job experiences Special Qualifications Other relevant information Personal information This gives the viewer a feeling of who you are. This first impression will affect the viewer throughout the presentation.

16. This is an example text. Go ahead an replace it with your own text. This is an example text. BUSINESS PLAN Personal Information

17. BUSINESS PLAN Summary Who are we Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text What do we produce/offer? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Wich and how many customers? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text First year turnover Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Funding needs? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text First year profit? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Briefly describe the business and highlight its purpose. It must contain the most important information from the business plan. Write the summary last, but place it in the beginning of the plan

18. BUSINESS PLAN Summary Example text Go ahead and replace it with your own text. This is an example text. Objectives Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Mission Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Success Factors Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text.

19. Business Plan highlights Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. BUSINESS PLAN Highlights

20. BUSINESS PLAN Company Description Start-up Plan / Company History This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Start-up Plan / Company History This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Ownership This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Ownership This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Facilities and Location(s) This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Facilities and Location(s) This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text.

21. BUSINESS PLAN Product / Service Products / Lines / Services offered: 1 2 3 4 5 Differences in products / Lines / Services compared to competitors 1 2 3 4 5 Purchase frequency/product life span 1 2 3 4 5

22. Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text BUSINESS PLAN Product / Service This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text

23. Market Trends This is an example text. Go ahead an replace it with your own text. This is an example text Market Growth This is an example text. Go ahead an replace it with your own text. This is an example text Industry Analysis This is an example text. Go ahead an replace it with your own text. This is an example text Main Competitors This is an example text. Go ahead an replace it with your own text. This is an example text Market BUSINESS PLAN The Market

24. The typical private customer Gender: Age: Education: Occupation: Lifestyle/culture: BUSINESS PLAN The Market The typical business customer Line of business: Size/staff: Age: Geographical factors / limits Domestic: International: Physical or online? Assumed number of customers Arguments and supportive facts: Average amount spend per customer? One or more items?

25. BUSINESS PLAN The Market Important competitiors This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Competitive parameters on the market This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Assesment of posibilities on the market This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text

26. BUSINESS PLAN The Market Industry Participants This is an example text. Go ahead an replace it with your own text. This is an example text. Distribution Patterns This is an example text. Go ahead an replace it with your own text. This is an example text. Market Needs This is an example text. Go ahead an replace it with your own text. This is an example text. Buying Patterns This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text Market Segmentation This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text

27. BUSINESS PLAN The Market Market This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text.

28. Management responsibilities This is an example text. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. BUSINESS PLAN Strategy and Implementation

29. Business Plan Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. BUSINESS PLAN Strategy and Implementation

30. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text BUSINESS PLAN Strategy and Implementation

31. 2010 2011 2012 2013201420152016 Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Example text Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. BUSINESS PLAN Strategy and Implementation

32. Step 1 Step 2Step 3Step 4Step 5Step 6 Go ahead an replace it with your own text. This is an example text. This is an example text. BUSINESS PLAN Marketing Plan This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

33. Budget Example title Example text BUSINESS PLAN Budget

34. BUSINESS PLAN Management Team Example text This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text

35. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. BUSINESS PLAN Management Team

36. Total Funding Needs This is an example text. Go ahead an replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead an replace it with your own text. This is an example text. Initial Capital This is an example text. Go ahead an replace it with your own text. This is an example text. Investment This is an example text. Go ahead an replace it with your own text. This is an example text. Loan This is an example text. Go ahead an replace it with your own text. This is an example text. BUSINESS PLAN Financial Analysis

37. Expense This is an example text. Go ahead and replace it with your own text. Expense This is an example text. Go ahead and replace it with your own text. Expense This is an example text. Go ahead and replace it with your own text. Income This is an example text. Go ahead and replace it with your own text. Income This is an example text. Go ahead and replace it with your own text. Income This is an example text. Go ahead and replace it with your own text. Budget This is an example text. Go ahead and replace it with your own text. BUSINESS PLAN Financial Analysis

38. Notes and Tips…