1. Office of the CFO Presented by: Brett Redd, CPA

2. Save Time and Money

4. Office of the CFO  Confidence  Profit  Cash flow  Compliance

5. Confidence  FIELD  Bankers  Merchant providers  Investors  Regulators

6. Profits What is the VERY most important driver of profitability in direct sales?

7. Profitable Sales

8. Dialing It In

9. Leading Indicators  Sales revenue  New consultants/reps  Number of parties/size  Activity percentages

10. Profits vs. Cash Flow

11. Cash Flow Killers  Inventory  Merchant reserves  Overhead  Growth Must forecast both profitability and cash

12. Compliance  Multi-state sales tax  Foreign income tax  Gross receipts tax / use tax  1099 and payroll taxes  Merchant covenants  Bank covenants  Business licensing

13. Sales Tax Mayhem  8,000+ taxing jurisdictions  Nexus and direct selling  Reseller permits  Trust funds of the state Remember – it is a pass through

14. Sales Tax Set Up 1) Research – product, price, customer type 2) Rates 3) Set up software 4) Register 5) Collect and remit

15. Brett Redd, CPA www.squire.com brettr@squire.com 801.310.6989