1. © 2002-2013 Nuance Communications, Inc. All rights reserved The Socially Engaged CMO Nick van Terheyden, MD (aka @drnic1) Chief Medical Information Officer Nuance Communications, Inc http://drnick.vanterheyden.com

2. © 2015 Nuance Communications, Inc. All rights reserved. An exploration of Social media through the eyes of a Chief Medical Officer and clinicians. How can they effectively leverage resources in healthcare marketing and social media. Learn about the roles, responsibilities and activities of these clinical professionals and how they can be effectively used to extend marketing reach and build market thought leadership programs

3. © 2015 Nuance Communications, Inc. All rights reserved. Results from HIMSS Social Media Presentation

4. © 2002-2014 Nuance Communications, Inc. All rights reserved. Technology has become an integral part of our daily lives…

5. © 2015 Nuance Communications, Inc. All rights reserved.

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9. › Source: Caroline McSwain (http://carolinemcswain.wordpress.com/2010/10/25/the-internet-a-student%E2%80%99s-greatest-asset-or-worst-distraction/) Talking on phone Surfing the web? Watching television Reading a magazine Listening to music Texting a friend

10. © 2015 Nuance Communications, Inc. All rights reserved. Except in Healthcare

11. © 2015 Nuance Communications, Inc. All rights reserved. Marketing

12. © 2015 Nuance Communications, Inc. All rights reserved. –Introduction and Background –The Chief Medical Officer (CMO)/CMIO –Education and Training –Creating Content and Using It –Social Media –Do and Don’t Agenda

13. © 2015 Nuance Communications, Inc. All rights reserved. The Chief Medical Information Officer –CMO/CMIO –Clinical and Non-Clinical Responsibilities –Vendor and Non-Vendor

14. © 2015 Nuance Communications, Inc. All rights reserved. Credibility

15. © 2015 Nuance Communications, Inc. All rights reserved. –Presentation Skills –Dealing with the Press –Media Training Education/Training

16. © 2015 Nuance Communications, Inc. All rights reserved. –Blogs, Social Media and Beyond –Shadow Writers –Interviews, Press and Analysts –Conferences and Speaking Engagements Outbound Content

17. © 2015 Nuance Communications, Inc. All rights reserved. –Start Small and Expand –Help define the medium and explain the principles –Explain the terminology, abbreviations and the tools –Develop and Share a Social Media Policy –Get them on the ladder and everyone else (top to bottom) Social Media The 12-word Social Media Policy from the Mayo Clinic Don’t Lie Don’t Pry Don’t Cheat Can’t Delete Don’t Steal Don’t Reveal

18. © 2015 Nuance Communications, Inc. All rights reserved.

19. –Over use –Honesty = Credibility –Trust –Quotes Dos and Don’t’s

20. © 2015 Nuance Communications, Inc. All rights reserved.

21. Post Education Results from HIMSS

22. © 2015 Nuance Communications, Inc. All rights reserved. Nick van Terheyden, MDCMIO, Nuance Communications Twitterhttp://twitter.com/drnic1 LinkedInhttp://www.linkedin.com/in/nickvt Voice of the Doctorhttp://drvoice.blogspot.com/ My Activityhttp://DrNick.vanterheyden.com AboutMehttp://about.me/obiwan FaceBookhttp://profile.to/drnick E-Maildrnick@nuance.com, drnic1@gmail.com GoogleVoice(301) 355-0877 Questions Where You Can Find Me

23. © 2014 Nuance Communications, Inc. All rights reserved. Thank you