1. Pannon Local Products Cluster

2. Pannon Local Product Cluster was founded on 3 October 2005. by 13 organisations operating in the West-Pannon Region after almosat a year of preparation. The Cluster aims at helping the agricultural and handmade products found and produced in the region by estabishing a comprehensive inventory of them, streamlining their production, unifying their image and design and creating a market for them. One of the main directions of sale is the continuously strengthening local tourism, another is the e-commerce to face the challenges of the future, and the third is the local market built upon local, rural needs. An important objective beside the above is the increase of local employment, the creation of income-generating opportunities in the rural areas through the production of local products. Pannon Local Products Cluster

3. Founders of the Cluster: Municipality of Csörötnek Village Vas County Association for Village Tourism Vas County Society for Village Catering Győr-Moson-Sopron Association for Village Tourism Hegypásztor Kör Írottkő Nature Park Association For the Small Settlements of Kemenesalja NPO Kisalföld Folk Artists Society Nature Park Territorial Development NPO Vasi Hegyhát Multipuropse Small-regional Association Zala County Folk Art Society Zala Wine Road Society Society for the Villages of Zala Pannon Local Products Cluster

4. I. Activating sales channels - providing information for the sales points - direct contact - organisation / coordination of product logistics Planned services of the Cluster II. Info and marketing - channelling market information to the producers - promotion, advertisement - establishment of trademarks - organisation of joint events III. Training organisation - professional trainings - organisation of experience exchange IV. Product development, technology- and quality development - consultation, professional work - help in resource provision Pannon Local Products Cluster

5. Steps of the development process 1. Establishment of a database - Territory-specific products - Producers, technologies 2. Production of communication material - Promotion material, price catalogue (for existing products) - Image/design handbook, trademarks 3. Market analysis - Supply and demand mapping - Assessment of potential sales points 4. Product development, training 5. Implementation of a quality insurance system 6. Formation of a sales network - Sales points for tourism - Shop network - Webstore 7. Developing models of local employment Pannon Local Prodsucts Cluster

6. The Cluster aims to finance the realisation of its objectives using tendered resources Applications put in so far: Regional Innovation Agency Economic Competitiveness Operative Programme INTERREG IIIA Hungary-Slovenia-Croatia Pannon Local Products Cluster

7. Management organisation of the Cluster: Hegypásztor Kör 4 Molnár Antal str. 9825 Oszkó, Hungary Contact: Ákos Zágorhidi Czigány Telefon: +36-20-220-43-40 E-mail: akos@oszko.hu Pannon Local Products Cluster