1. 1 Managerial Accounting Weygandt Kieso Kimmel Financial Statement Analysis: The Big Picture Chapter 14

2. 2 Chapter 14 Financial Statement Analysis: The Big Picture After studying Chapter 14, you should be able to: Describe and apply horizontal analysis. Describe and apply vertical analysis. Identify and compute ratios used in analyzing a company’s liquidity, solvency, and profitability. Understand the concept of quality of earnings.

3. 3 Financial Statement Analysis Three basic tools are used in financial statement analysis : Horizontal analysis Vertical analysis Ratio analysis

4. 4 Horizontal Analysis Is a technique for evaluating a series of financial statement data over a period of time. Purpose is to determine whether an increase or decrease has taken place. The increase or decrease can be expressed as either an amount or a percentage.

5. 5 Horizontal Analysis

6. 6 Horizontal Analysis of Net Sales Current period sales expressed as a percentage of the base period using 1997 as the base period: Kellogg Company Net Sales (in millions) Base Period 1997 2001 2000 1999 1998 1997 $8,853.3 $6,954.7 $6,984.2 $6762.1 $6,830.1 129.62% 101.82 % 102.26% 99% 100.0%

7. 7 Horizontal Analysis of a Balance Sheet KELLOGG COMPANY, INC. Condensed Balance Sheets December 31 (In millions) Increase (Decrease) during 2001 2001 2000 Amount Percent Assets Current Assets $ 1,902.0 $1,617.1 $ 284.9 17.6 Plant assets 2,952.8 2,526.9 425.9 16.9 Other assets 5,513.8 742.0 4,771.8 643.1 Total assets $10,368.6 $4,886.0 $5,482.6 112.2

8. 8 Increase (Decrease) during 2001 2001 2000 Amount Percent Liabilities and Stockholders' Equity Current liabilities $ 2,207.6 $2,482.3 $ (274.7) (11.1) Long-term liabilities 7,289.5 1,506.2 5,783.3 384.0 Total liabilities 9,497.1 3,988.5 5,508.6 138.1 Stockholders' equity Common stock 195.3 205.8 (10.5) (5.1) Retained earnings and other 1,013.3 1,065.7(52.4) (4.9) Treasury stock (337.1) (374.0) 36.9 9.9 Total stockholders' equity 871.5 897.5 (26.0) (2.9) Total liabilities and stockholders' equity $10,368.6 $4,886.0 $5,482.6 112.2 Horizontal Analysis of a Balance Sheet

9. 9 KELLOGG COMPANY, INC. Condensed Income Statement For the Years Ended December 31 (In millions) Increase (Decrease) during 2001 2001 2000 Amount Percent Net sales$ 8,853.3 $6,954.7 $1,898.6 27.3 Cost of goods sold 4,128.5 3,327.0 801.5 24.1 Gross profit 4,724.8 3,627.7 1,097.1 30.2 Selling & Admin. 3,523.6 2,551.4 972.2 38.1 Nonrecurring charges 33.3 86.5 (53.2) (61.5) Income from operations 1,167.9 989.8 178.1 18.0 Interest expense 351.5 137.5 214.0 155.6 Other income (expense), net (12.3) 15.4 (27.7) (179.9) Income before taxes 804.1 867.7 (63.6) (7.3) Income tax expense 322.1 280.0 42.1 15.0 Net income $ 482.0 $ 587.7 $ (105.7) (18.0)

10. 10 Vertical Analysis Is a technique for evaluating financial statement data that expresses each item in a financial statement as a percent of a base amount. Total assets is always the base amount in vertical analysis of a balance sheet. Net sales is always the base amount in vertical analysis of an income statement.

11. 11 KELLOGG COMPANY, INC. Condensed Balance Sheets December 31 (In millions) 2001 2000 z Assets Amount Percent Amount Percent Current Assets $ 1,902.0 18.3 $1,617.1 33.1 Property Assets 2,952.8 28.5 2,526.9 51.7 Other assets 5,513.8 53.2 742.0 15.2 Total assets$10,368.6 100.0% $4,886.0 100.0%

12. 12 2001 2000 Liabilities and Amount Percent* Amount Percent* Stockholders' Equity Current liabilities $ 2,207.6 21.3 $2,482.3 50.8 Long-term liabilities 7,289.5 70.3 1,506.2 30.8 Total liabilities 9,497.1 91.6 3,988.5 81.6 Stockholders' equity Common stock 195.3 1.9 205.8 4.2 Retained earnings and other 1,013.3 9.8 1,065.7 21.8 Treasury stock (337.1) (3.3) (374.0) (7.6) Total stockholders' equity 871.5 8.4 897.5 18.4 Total liabilities and stockholders' equity $10,368.6 100.0 $4,886.0 100.0 *Percentages may be rounded up or down KELLOGG COMPANY, INC. Condensed Balance Sheets December 31 (In millions)

13. 13 KELLOGG COMPANY, INC. Condensed Income Statement For the Years Ended December 31 (In millions) 2001 2000 Amount Percent* Amount Percent* Net sales $8,853.3 100.0 $6,954.7 100.0 Cost of goods sold 4,128.5 46.6 3,327.0 47.8 Gross profit 4,724.8 53.4 3,627.7 52.2 Selling & admin. 3,523.6 39.8 2,551.4 36.7 Nonrecurring chgs. 33.3 0.4 86.5 1.3 Income operations 1,167.9 13.2 989.8 14.2 Interest expense 351.5 4.0 137.5 2.0 Other income (expense),net (12.3) (0.1) 15.4 0.2 Income before income taxes 804.1 9.1 867.7 12.4 Income tax ex. 322.1 3.6 280.0 4.0 Net income $ 482.0 5.5 $ 587.7 8.4 *Percentages may be rounded up or down

14. 14 Condensed Income Statements For the Year Ended December 31, 2001 (in millions) Kellogg Company, Inc. General Mills,Inc Amount Percent* Amount Percent* Net sales $8,853.3 100.0 $7,949.0 100.0 Cost of goods sold 4,128.5 46.6 4,767.0 60.0 Gross profit 4,724.8 53.4 3,182.0 40.0 Selling and administrative expenses 3,523.6 39.8 1,909.0 24.0 Nonrecurring charges 33.3 0.4 190.0 2.4 Income from operations 1,167.9 13.2 1,083.0 13.6 Other expenses and revenues (including income taxes) 685.9 7.7 622.0 7.8 Net income $ 482.0 5.5 $ 461.0 5.8 *Percentages may be rounded up or down

15. 15 Ratio Analysis

16. 16 Ratios Three types: Liquidity ratios Solvency ratios Profitability ratios Can provide clues to underlying conditions that may not be apparent from an inspection of the individual components. Single ratio by itself is not very meaningful.

17. 17 Liquidity Ratios Measure the short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash. WHO CARES? Short-term creditors such as bankers and suppliers

18. 18 Working capital Current ratio Current cash debt coverage ratio Inventory turnover ratio Days in inventory Receivables turnover ratio Average collection period Liquidity Ratios

19. 19 Working Capital Indicates immediate short-term debt- paying ability Current Assets - Current Liabilities

20. 20 Current Ratio Indicates short-term debt-paying ability Current Assets Current Liabilities

21. 21 Current Cash Debt Coverage Ratio Indicates short-term debt-paying ability (cash basis) Cash provided by operations Average current liabilities

22. 22 Inventory Turnover Ratio Indicates liquidity of inventory Cost of Goods Sold Average Inventory

23. 23 Indicates liquidity of inventory and inventory management 365 days Inventory Turnover Ratio Days in Inventory

24. 24 Receivables Turnover Ratio Indicates liquidity of receivables Net Credit Sales Average Gross Receivables

25. 25 Average Collection Period Indicates liquidity of receivables and collection success. 365 days Receivables Turnover Ratio

26. 26 Solvency Ratios Measure the ability of the enterprise to survive over a long period of time WHO CARES? Long-term creditors and stockholders

27. 27 Debt to total assets ratio Cash debt coverage ratio Times interest earned ratio Free cash flow Solvency Ratios

28. 28 Debt to Total Assets Ratio Indicates % of total assets provided by creditors Total Liabilities Total Assets

29. 29 Cash Debt Coverage Ratio Indicates long-term debt-paying ability (cash basis) Cash provided by operations Average total liabilities

30. 30 Times Interest Earned Ratio Indicates company’s ability to meet interest payments as they come due Net Income Before Interest Expense & Income Tax Interest Expense

31. 31 Indicates cash available for paying dividends or expanding operations Cash Provided By Operations - Capital Expenditures - Dividends Paid Free Cash Flow

32. 32 Profitability Ratios Measure the income or operating success of an enterprise for a given period of time WHO CARES? Everybody WHY? A company’s income affects: its ability to obtain debt and equity financing its liquidity position its ability to grow é

33. 33 Earnings per share (EPS) Price-earnings ratio Gross profit rate Profit margin ratio Return on assets ratio Assets turnover ratio Payout ratio Return on common stockholders’ equity ratio Profitability Ratios

34. 34 Earnings Per Share (EPS) Indicates net income earned on each share of common stock sales Net Income - Preferred Stock Dividends Average common shares outstanding

35. 35 Price Earnings Ratio Indicates relationship between market price per share and earnings per share Stock Price Per Share Earnings Per Share

36. 36 Gross Profit Rate Indicates margin between selling price and cost of good sold Gross profit Net sales

37. 37 Profit Margin Ratio Indicates net income generated by each dollar of sales Higher value suggests favorable return on each dollar of sales. Net income Net sales

38. 38 Return On Assets Ratio Reveals the amount of net income generated by each dollar invested Net income Average total assets Higher value suggests favorable efficiency.

39. 39 Asset Turnover Ratio Indicates how efficiently assets are used to generate sales Net sales Average total assets

40. 40 Payout Ratio Indicates % of earnings distributed in the form of cash dividends Cash dividends decl. on common stock Net income

41. 41 Return on Common Stockholders’ Equity Ratio Indicates profitability of common stockholders’ investment Net income - preferred stock dividends Average common stockholders’ equity

42. 42 Limitations Of Financial Analysis Horizontal, vertical, and ratio analysis are frequently used in making significant business decisions. One should be aware of the limitations of these tools and the financial statements.

43. 43 Quality of Earnings Indicates the level of full and transparent information that is provided to users of the financial statements.

44. 44 Alternative Accounting Methods One company may use the FIFO method, while another company in the same industry may use LIFO. If the inventory is significant for both companies, it is unlikely that their current ratios are comparable. In addition to differences in inventory costing methods, differences also exist in reporting such items as depreciation, depletion, and amortization.

45. 45 Pro Forma Income A measure of the net income generated that usually excludes items that the company thinks are unusual or nonrecurring.