1. Helping Organizations Accelerate Their Global Business Initiatives SDL and TRADOS: Keith Laska Vice President, SDL Desktop Technology klaska@sdl.com Association of Translation Companies Thursday, 15 th September 2005

2. The Problems Customers Are Trying to Solve…  Accelerate time-to-market  Communicate brand with relevance and consistency to local markets  Improve quality of customer deliverables and interactions  Open new revenue sources  Better manage content volumes and associated localization costs  Improve the efficiency in translation processes

3. Let’s Look at the Market…  Currently estimated at an $8bn industry  90% of global content should be translated  customer support databases, website content and marketing collateral, any customer-facing content  Only 10% of global content is currently being translated  software, some website content, help and documentation

4. The Content Conveyor Belt Create Store & Manage ProvisionPublishAcquire Translation Management Authoring Tools Quality Assurance Translation Memory Quality Assurance Chunking Filtering CMS, DMS, PDM Catalogue Engines Web/Business Applications Print DTP File Systems Controlled Language Quality Assurance Terminology Management Localize Localization Services

5. Why Only 10%?  Costs and complexity associated with actually reaching and updating content are prohibitive  Complete technology disconnect in the content conveyor belt (Authoring, acquiring, managing, localizing, provisioning, publishing)  Disassociation between members of content conveyor belt (Do authors, localizers and publishers communicate enough?)  No sharing of assets in the content conveyor belt (What if authors were plugged into the true benefits of TM and Terminology Management?)  Message of GIM (Global Information Management) is not getting enough visibility at the “C-Level”

6. Global Information Management (GIM) is the process of delivering content to global markets. The CEO’s Table CRM BPO CMS GIM CGO

7. The Content Conveyor Belt Create Store & Manage ProvisionPublishAcquire Translation Management Authoring Tools Quality Assurance Translation Memory Quality Assurance Chunking Filtering CMS, DMS, PDM Catalogue Engines Web/Business Applications Print DTP File Systems Controlled Language Quality Assurance Terminology Management Localize Localization Services

8. Global Information Management Create Store & Manage ProvisionPublishAcquire Intelligent Authoring Chunking Filtering CMS, DMS, PDM integration Catalogue Engines Web/Business Applications Print DTP File Systems Controlled Language Translation Management Translation Memory Quality Assurance Business and Technology Consulting Terminology Extraction & Management Localize Localization Services

9. SDL and TRADOS Combined Technology, Business Consulting and Alliances  To unlock additional content for global markets  To integrate seamlessly with other business systems  To help connect the divide between localization and other members in the content conveyor belt with technology  Strategic partnerships with LSPs to help with integration and business process consultancy Additional Resources  To promote the idea of GIM to C-Level Executives, reach more markets and grow the industry as a whole  To innovate quality products from best of both technologies and support them  To lower total cost of translation technology ownership Customer Promise  To support customers of both product sets for a period of 5 years  To provide seamless upgrade paths to next generation translation technology  To ensure the user experience is clear, comfortable and communicated  To provide ground-breaking customer service and support

10. How Does this Affect the Localization Ecosystem? Corporations  Utilize technology and Business Consulting resources to unlock additional content for global markets at a lower cost and accelerated pace  Help Corporations grow global market strategies appropriately  Shift focus from simply lowering cost to accelerating global content delivery (GIM)  Connect all players in the content conveyor belt (authoring, content management, localization, provisioning, publishing) Language Service Providers (LSPs)  Unlocking additional content allows for more work and larger projects  Opening up additional avenues for revenue generation (authoring and business process consulting)  Lowering total cost of translation technology ownership  Helping to remain competitive in an industry where a multitude of new players start up monthly Professional Linguists  Develop excellent translation technology that is easy to use and productive  Taking best of both worlds and offering seamless upgrade paths to increase efficiency  Innovative products that cut down manual work, such as quality assurance checks  Lowering total cost of translation technology ownership in a market where profit margins are tight

11. Delivering customer-driven technological innovation, while providing ground-breaking customer service and support. SDL and TRADOS

12. SDL and TRADOS: From the Desktop to the Server TRANSLATIONTERMINOLOGY SDLX 2005 SDL TermBase Online TRANSLATION MANAGEMENT SDL SYNERGY SDLPhraseFinder SDLTermExtract TM Server TRADOS 7 SDL MultiTerm SDL Author Assistant SDL TeamWorks