1. Who Wrote This $#!7 Authorship and Semantic Web Markup for SEO and Social Media Integration

2. Nick Moline Senior Software Engineer at Justia.com Google+: plus.google.com/100038801356570551641 Twitter: @NickMoline Facebook: facebook.com/nickmoline LinkedIn: linkedin.com/in/nickmoline Blog: www.nick.pro Web: nickmoline.com

3. Topics Today Authorship Markup and Google+ Facebook OpenGraph Twitter Cards Semantic Markup & Schema.org Why does it Matter? –The Knowledge Graph –Google Now –Google Glass Live DEMO!

4. The rel=“type” attribute on Links My Wife’s Site My Boss My Website

5. rel=“author” My Google+ Profile

6. rel=“me” By Nick Moline

7. Authenticating the Link

8. Authorship on Google Search

9. Facebook OpenGraph

10. Twitter Cards Similar to OpenGraph syntax, but uses meta name instead of meta property

11. Semantic Markup (A History) HTML –Great for Markup, but no Structured Data XML –Great for Structured Data, but Difficult for Markup HTML with Microformats –Hack RDF-A –Adds XML to HTML, difficult for the novice –I don’t get it! HTML5 Microdata –Part of the HTML5 spec –Markup First, but highlighting data in the markup –Much simpler than RDF-A IMHO

12. Schema.org “Standard” set of Microdata Structures for explaining real items in HTML in a way Machines can easily and reliably understand.

13. So why mark it up?