1. NOTHING APPAREL & HARDGOODS MICHAEL MANNING LUC NIKIEMA WEARENOTHING.NET WEARENOTHING.BIGCARTEL.COM

2. AGENDA M ISSION S TATEMENT / T EAM B USINESS S YSTEMS P RICING M ODEL B UDGET F INANCING S ALES F ORECAST B RAND I MAGE C HALLENGES G OING F ORWARD C ONCLUSION

3. MISSION STATEMENT NOTHING IS A COMPANY WHICH IS DEDICATED TO BRINGING URBAN TEENS AND YOUNG ADULTS HIGH QUALITY CONTEMPORARY CLASSICAL APPAREL AND ACCESSORIES FROM T - SHIRTS TO OUTERWEAR TO HATS TO SKATEBOARDS TO WALLETS. TEAM M ICHAEL M ANNING L UC N IKIEMA D ESIGN T EAM P RODUCTION T EAM (518 P RINTS & D YNOTEX B ROOKLYN )

4. VALUE CHAIN MATERIALS Blank Shirts Wholesale Fabrics NOTHING Designs Branding Distribution choice PRODUCERS Printing Pattern Makers Cut/Sew Manufacturers RETAILERS Buyers Distribution CONSUMERS

5. BUSINESS PROCESSES W EB P RESENCE – W EBSTORE – W EBSITE I NVENTORY M ANAGEMENT /L OGISTICS S ALES & M ARKETING – D EAL WITH RETAIL ACCOUNTS – P OSSIBLE CRM SYSTEM – W ATCH TRENDS P RODUCT D EVELOPMENT – G RAPHIC D ESIGN – M ATERIALS C HOICE – P ATTERN M AKING P URCHASING – F ABRICS – B LANK T-S HIRTS /S WEATSHIRTS

6. PRICING MODEL FINAL RETAIL PRICE $30$50 COST TO RETAILER $15$25 PRODUCTION COST $7$10 E XAMPLE OF TYPICAL PRINTED T- SHIRT (C LOTHING MARK UP IS TRADITIONALLY 100%)

7. JFMAMJJASONDTotal Costs Marketing10000 Sample2000 Rent900 10800 Costs/Shirt20,00022,00024,20026,62029,28232,210 35,43 1 38,97442,87247,15951,87557,062427,686 Webstore15 180 Webhosting100 Employees3000 36000 Total Costs460152591528115305353319736125393464288946786510735578960977496765 Sales40000440004840053240585646442070862779488574394317103749114124855371 BUDGET

8. CASH FLOW ANALYSIS

9. SALES FORESCAST

10. FINANCING I NITIAL START UP COSTS – F AMILY – F RIENDS – F OOLS S ECOND ROUND FINANCING – D EPENDENT ON INITIAL ORDERS – P RODUCTION VOLUME – A NGEL INVESTOR (V OLCOM )

11. BRAND IMAGE C ONTEMPORARY C LASSIC – T RADITIONAL GARMENTS P EA C OAT, B OMBER J ACKET, T-S HIRT, B UTTON D OWNS …E TC. R ALPH L AUREN N OTHING F LASHY – B ASIC COLORS – S IMPLE PRINTS AND LOGO DESIGNS – C LASSIC SILHOUETTES A MERICAN M INIMALISM – C HARLES & R AY E AMES – D ONALD J UDD

12. CHALLENGES GOING FORWARD R AISING INITIAL START UP FUNDS S ECURING MORE DESIGNERS C UT & S EW MANUFACTURING T RADE S HOWS C ONNECTING WITH ADDITIONAL RETAIL ACCOUNTS P ROMOTING THE BRAND – A THLETES – A DVERTISING O NLINE O FFLINE

13. CONCLUSION L OW START - UP COSTS H IGH MARGINS H IGHLY DEPENDENT ON NETWORKS AND TRENDS F UNDAMENTAL SUCCESS IS DEPENDENT ON ACQUISITION OF GOOD DESIGN TALENT AND PRODUCT DIFFERENTIATION