1. 1 TAIR - 2010 Google Analytics and Interactive Dashboards Sushil Pallemoni Research Associate

2. 2 Topics Web Stats – Google Analytics Dashboard Tools – SAP Xcelsius

3. 3 Tracking Website Visits using Google Analytics Google Analytics is a program that measures how successful your website is by collecting detailed data on traffic, visitors, and content

4. What Information Does Google Analytics Show Me? Google can record a lot of information about People who visit your website Where they are located (Geographic) How they reached the website, Which page they looked How many pages they viewed, How long they spent viewing the pages What words they typed into a search engine This is priceless information!! 4

5. 5 http://www.google.com/analytics/ Live Demo

6. 6 Setting up an account with Google Analytics Screen Shots

7. 7 Google Analytics – Date Range Selection

8. 8 Google Analytics – Dashboard Elements

9. 9 Google Analytics – Geographic Location

10. 10 Google Analytics – Content Usage

11. 11 Google Analytics – Traffic Sources

12. 12 Google Analytics – Custom Reports

13. 13 Google Analytics – iPhone App

14. 14 Summary Visitors Graph: Site Usage Visitors Overview Map Overlay Traffic Sources By Date Content Overview Visualize Data Custom Queries Add to Dashboard Create Custom Reports Schedule Email Delivery Assessment Tool for Departmental Websites

15. 15 Dashboards Visually Representing Data SAP Xcelsius / Microsoft Silverlight

16. 16 SAP Xcelsius Engage Output your dashboard to PowerPoint, Word, PDF, Outlook or the Web – with one click Bringing Data Alive

17. 17

19. 19 Source Data Target Display Table Categories/Criteria Listbox Items Set up Target Data

22. 22 Census 2000 TIGER/Line Data Census Tracts, Block groups, Blocks, Roads - Shape files IRE Data Fall 07/08 Enrollment SAP Xcelsius SWF FOR WEB PDF FILE POWERPOINT WORD OUTLOOK GIMP (Scalable Vector Graphic)

23. 23 Join data on Mapcodes (SVG from GIMP & Enrollment by Zip Codes)

25. Connection to Live Data using XWIS/CSV connector

32. http://www.delmar.edu/IRE/dashboard09/db.html

33. 33 Contact Information: Sushil Pallemoni Email: spallemoni@delmar.eduspallemoni@delmar.edu Del Mar College