1. SketchOff Crowdsourcing Social Profiles www.sketch-off.com https://www.youtube.com/watch?v=28E_7O 58agM

2. Build Your Friends’ Profiles “Build your friends’ profiles, and let them build yours.” SketchOff is a crowdsourcing social app where friends build straightforward and fun profiles for each other.

3. Problem Existing Social Networks are ceasing to provoke sufficient interest through self-display. “A picture of food? So what?” “A picture filled with strangers? So what?”

4. Solution Build your friends’ profiles, and leave your profile to be built by them.

5. On SketchOff… Everyone is a storyboard.

6. On SketchOff… Every Sketch is a story.

7. On SketchOff… WRITE or SNAP sketches for your friends.

8. On SketchOff… Vote UP or DOWN on your friends’ sketches, and decide what their profile looks like.

9. On SketchOff… Sit back and see what your friends have to say about YOU

10. Market Size A survey over 125 randomly selected U.S. college students.

11. Market Size A survey over 125 randomly selected U.S. college students.

12. Market Size U.S. College Student Population 18,236,340 Percentage Interested in Using SketchOff 72% Estimated College Student User Base 13,130,165 SketchOff targets users between 15 to 20 years of age. However, in the first stage we are focusing on college students.

13. Revenue Model SketchOff allows businesses to set up corporate profile pages, and generates revenue by promoting business activities to users’ news feeds and charging for every click-through. Estimated College User Base 18,236,340 # of Business activities pushed to a user’s news feed per day 1 Estimated CTR (Click- Through-Rate) 5% Charge per click $1,00 Revenue per day $656,508

14. Distribution Stage 1. Private Beta users: We will recruit a large group of private beta testers, who will later serve as the initial user base for this “I’ll sign up if my friends are on it” type of social network.

15. Distribution Stage 2. Campus ambassadors: The campus ambassadors of SketchOff are stationed at colleges around the globe. They are our strike team to quickly grow the user base by capitalizing on their local media and connections and the huge growth opportunity of the freshman orientation next fall.

16. Distribution Stage 3. Facebook Plugin: We encourage users to log in with Facebook. When they add a sketch to their non-SketchOff-user Facebook friends, the friends will receive a notification on Facebook and be compelled to check out the app, resulting in a viral loop.

17. Timeline First week of April: BETA Launch Mid-April: Launch at UChicago, Northwestern, UC Berkeley June: Cover Ivy League and Stanford July: Campus Ambassador Program covers 50 colleges August: Introduce 1 st Corporate Client

18. The Founding Team Roger Chen CEO Roger Chen CEO Frank Luan CTO Frank Luan CTO Reve Ching Marketing Reve Ching Marketing Yulun Wu Engineer Yulun Wu Engineer

19. Keyword: Serial Entrepreneur Roger started 3 businesses before SketchOff, including an exhibition center/marketplace that helps student designers sell products, a consulting firm that helps student startups and organizations secure corporate funding, and an equity fund that invests in China’s A Share market. He was in charge of digital marketing at a wearable computers startup and a low-end cellphone startup. He also developed news and info apps for an Artificial Intelligence reading startup. Roger Chen CEO

20. Keyword: Omnipotent Geek Frank has extensive experience in backend and frontend web development. His past projects include http://topboard.hk/, a Pinterest-like UGC website for Studying-abroad college students from China, and http://bjmun.org/ - a WordPress site cluster for Beijing Model United Nations Association. He is also a translator and maintainer of WordPress, as well as Executive Editor and New Articles Patroller at Wikipedia. Frank Luan CTO

21. Keyword: Media Guru Reve's previous startups include a publication company of 20 employees, which published the book “Dream of Flying” and triggered intensive debates in the Chinese education field, and the BOOK & OCEAN Book Bar which, according to the press, “turned book shopping into a social experience”. He organized Entrepreneurship Salons with founders of Sequoia Capital China, UCWeb, Mashington Group, etc and was interviewed in Chinese TV show “Project iCool” for his entrepreneurial endeavors. Reve Ching Marketing

22. Keyword: Optimizer Yulun has been teaching assistant for computer science courses at Northwestern University starting his first quarter of freshman year. He is doing cutting edge research on spacial indexing and searching in cloud settings. He worked with Intel to perform power and performance testing CPUs. He also built a fully automated system to analyse firmware updates and their effects on CPU performance. Yulun Wu Engineer

23. Contact Us roger@sketch-off.com www.sketch-off.com https://angel.co/sketchoff