1. Anish Bhattacharya Shen Ge Neha Satak Tejal Thakore

2. Introduction When you are traveling, you want to – Be safe – Have a good time – Know where to go and what to do – Not be ripped off

3. Know Prices of Local Goods Make new friends / Network Share Accommo dation and rides Be Aware of Danger Zone Acquire Local Info

4. Comparisons

5. HitchON Application Obtain data from multiple sources Authenticate data from third-party sources Builds database through user data uploads Links to its own online database for data currently not provided by third-party sources

6. Sample Phone Interface

8. Design Parts Design intuitive interface. Use GNSS system to find current position and connect to online database. Frontend Design database and allow efficient traversal of data. Design web app to collect information and store into database. Backend

9. Target Market Tourism Provides restaurants, bars, parks, museums, zoos, etc. and on-going concerts, shows, etc. Business Provides business contacts, trade shows, workshops, and networking events.

10. SWOT Analysis STRENGTH - Comprehensive travel service package - Unique features WEAKNESS -Requires possession of a smart phone. OPPORTUNITY -Smart phone user market is increasing. -Number of travelers are increasing. THREATS -Tough competition from current competitors teaming up

11. Startup and Overhead ItemQuantit y Cost (Total) Computers3$4000 Computer Peripherals (printer, fax, etc.)N/A$500 Smart Phones6$2700 Tablets2$1200 TOTAL$8400 ItemQuantityCost Per Annum Office Rental1$12000 ElectricityN/A$1200 Software Engineer3$150000 Apple Developer Program for iOS3$300 MarketingN/A$40000 TOTAL$203500

12. Marketing Use social media and an online blog to get the word out Offer multiple versions including a free lite version attracting different types of travelers

13. Development Timeline October 2011 Initial development begins. March 2012 Prototype out. Beta testing with initial marketing. June 2012 Application online for purchase. Marketing begins.

14. Conclusion HitchON provides a travel application for smartphones indispensable for both leisure and business travel that is – Affordable – Convenient – Unique – Comprehensive