1. Project Categories and Questions How to improve [Financial Metric]? Business Science What Determines Height? Government Sports How are School Districts Performing? Which Display Advertising is Better? What is causing ADR Anomalies? How unusual was Denver’s 2013 season? How Effective is our Email Marketing? What determines Housing Price? Who leverages Mobile Phones while Shopping? What is driving cost across our facilities?

2. Model Formulation What Determines Height? GeneticsNutritionGender Heels Child’s Height Parent’s Height Genetics Gender Father’s Height Mother’s Height Heels Child’s Height Nutrition

3. Get Data Science What Determines Height? GeneticsNutritionGender Heels Child’s Height Parent’s Height Not able to get data for all our variables!

4. Heights Dataset What determines height? Not able to get data for all our variables! Gender has the biggest effect Parent’s Height also influence a Child’s Height GeneticsNutritionGender Heels Child’s Height Parent’s Height

5. Model Formulation What Determines Height? GeneticsNutritionGender Heels Child’s Height Parent’s Height Gender Father’s Height Mother’s Height Child’s Height

6. Linear Regression Y X’s Height Independent Variables Dependent Variables Y X4 X3 X2X1

7. Where to Get Data? Run an Experiment Use Existing Data

8. Experimental Design: Medicine “Controlled Experiment”

9. Experimental Design: Web Design

10. Experimental Design: Product Marketing

11. Types of Research

13. Statistics Standard Deviation Mean, Median, Mode Histogram Normal Distribution Binomial Distribution Probability Boxplot Correlation Regression Z-test for Proportions Chi-Square t-test

14. Breadth vs. Depth vs. Relevancy CLASS PROJECT Statistics DataViz Computer Science CLASS