1. Effect of simulcast on betting turnover Harald Dørum, CEO Norsk Rikstoto 0510091IFHA 2009

2. Norway – racing & betting with 4,7million people 5500 starters 625 race meetings Mostly trotting 0510092IFHA 2009

3. Wide distribution via modern technology 1300 online outlets Mobile phones 12 racetracks Cash register in grocery stores Digital Signage, TeliText &TV MMS INFO Internet e- agents INFO Central data systems 0510093IFHA 2009

4. Norwegian gambling is regulated by the Authorities The Norwegian Government has actively regulated the market, with significant effect on national gambling. 0510094IFHA 2009 1999200020012002200320042005200620072008 Video Lottery Terminal7 0007 8368 95815 42622 78926 30027 10018 97010 4400 Norsk Tiping (incl. extra)8 0428 2778 6079 7349 7439 6179 2049 4809 95110 579 Rikstoto2 3302 5722 6262 4792 4152 6222 7812 8003 1633 710 Other Games (incl. www)2 6282 0132 2202 5104 0634 2745 6157 3888 37810 800 Total20 00020 69822 41130 14939 01042 81344 70038 63831 93225 089

5. Digital signage in all outlets The typical outlet (”Agent”) Signage screen in the shop Signage screen at the terminal Information touch screens All outlets have live betting information (odds etc.) plus screens promoting the betting with commercials (“Digital Signage”) 0510095IFHA 2009

6. Online betting information proves boosting sales All 1300 outlets get online information: - race cards - odds - non runners - rankings - results - etc etc 500 shows live racing Touch screen to select info 0510096IFHA 2009

7. International betting has high growth +25% 16,4% of total turnover 2009 € Increase in offering live racing throughout the day (Lunch, International), has partly compensated for the effect of the Finance Crises 0510097IFHA 2009

8. Bets are sold throughout the day, and if racing is live, it is a plus Time Weekday Live racing periods throughout the day % of betting versus time of day The new, busy customers must be able to buy our entertainment offer at any time & place 0510098IFHA 2009

9. Age distribution by sales channel AGE RECRUITMENT Average punter age is decreasing the more “modern” the sales cannel is. 0510099IFHA 2009

10. More customers 20092015 Rikstoto´s registered customer base Today Goal 43 000 + since 2007 43 000 new customers since 01/01-2008 50% of the “lunch-is-my-favorite” players are among this new customers They are 5 years younger than average 05100910IFHA 2009

11. Rikstoto´s growth in betting last years has been very good 100 200 300 400 500 mill € Utilizing modern technology in distribution and information National growth has been even better than international growth 05100911IFHA 2009

12. Rikstoto simulcast every day Rikstoto simulcast every day to 500+ outlets all tracks and via WEB & Canal Digital No effect on betting turnover without simulcast! 05100912IFHA 2009

13. Thank you for you attention. Harald Dørum, CEO Norsk Rikstoto 05100913IFHA 2009