1. Small Berry, Super Benefits Build A Great Future Together Shaopeng Chen Senior Vice-President, Legend Holdings Chairman & President, JOYVIO Group

2. Small Berry, Super Health Benefits 01 No.1 among 41 Antioxidant Fruit & Vegetables - 1998, research from USDA “Top Ten Healthy Food in the 21st Century” - 2007, WHO “Top Ten Nutritious Food” - 2010, TIME Magazine

3. China Blueberry Industry has Great Potential 02 Unit ： g China per Capita Consumption Lacks Behind China on High Speed 69% 43% Blueberry consumption per capita worldwide Huge Potential in China Blueberry Consumption China blueberry consumer perception price and actual purchase China blueberry production Unit : Kiloton Global Blueberry Industry Grows Fast Major blueberry production countries volume trends from 2010-2012 9% 17% 108% 13% 34% Unit: RMB/125g Unit : Kiloton

4. China Blueberry Planted Area Grow Rapidly, and Already Became the No. 2 Grower Globally 03 Data Source ： statistics from Jilin Agriculture University

5. 1 50+ blueberry research institutes 3 5 2 700+ blueberry production, processing, and trade enterprises Rev. > $16m: 20+ enterprises $1.6m< Rev. < $8m: 200+ enterprises 4 6 20+ Major production provinces Supply Mar to Oct supply is assured out of the combination of varieties, facilities, and regions All year round supply is assured by domestic + importation Whole chain development breeding, planting, sorting, packing, processing, cold chain logistics, and sales Industrial Services from financial services, bio pesticide, organic fertilizer, agricultural machinery, water- saving irrigation to IOT (internet of things) Qingdao Blueberry Research Center First Class Tissue Culturing Center & Nursery Greenhouse Blueberry Demonstration Orchard & Facility Agriculture Cold Chain Logistics & Social Media Marketing China Blueberry Industry Growing Significantly 04

6. 3 Development Phases of China Blueberry Industry 05 Variety introduction and adoption test started by Mr. Hao Rui from the North and Mr. He Shanan from the South Continuous study by Jilin Agriculture University ， the Plant Institute of the CAS in Jiangsu, Beihua University, Shandong Institute of Pomology 1 Early Introduction （ Early 80s to end of 90s) Commercialized production trial by Jie Cheng Co., and Wallen Co. from the North and Zhejiang Berryland Co. from the South Scaled breeding, nursery, and promotion by leading corporations & scientific institutes 2 Industrial Trial （ 2000 -2008 ） Well recognized by consumers; price premium and good profits start the boom of national blueberry cultivation Industrial capital comes into play, e.g. JOYVIO Group, Jiangsu Richard Agriculture 3 Fast Growing （ 2009-2013 ）

7. Lack of industry know-how, slow or bad ROI Variety deployment mistakes Planting techniques is in the middle of the learning curve Poor industry services, e.g. cold chain infrastructure Market education far behind, limited sales coverage Lack of industrial standards, supply & demand information, self-discipline & regulation 1 2 3 4 5 6 Challenges the Industry is Facing… 06

8. New Era for China Blueberry Industry 07 New Era （ 2014~ ） Fast Growing （ 2009-2013 ） Industrial Trial （ 2000 年 -2008 年） Early Introduction （ Early 80s- End 90s ） Investment returns to rational The expansion of the planting area slows down Old varieties to be replaced by new varieties Industry gradually matures and specialized

9. Embrace the Transformation of the Industry Market Education Health benefits research Sales network penetration Transition of marketing model Variety Upgrade Patented Regional best of the breed Specialized Technology Improvement Fertilizing & watering + bio- prevention + pruning + cold chain preservation Facility + machinery + IT Structure Optimization Loose  Closed Transaction  Relationship Fragmented -> Consolidated Form China Blueberry Association, Nurture Sustainable Ecosystem 08

10. Small Berry, Big Vision Together We Succeed!