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State of the Industry 2012
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Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics —Noel Lais, Spader Business Management Yacht Brokerage Sales — John Burnham, Dominion Marine Media Q&A — Submit your questions throughout the webinar!
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Powerboat Data Peter Houseworth, Info-Link
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www.info-link.com/BellwetherReport.php
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Website info-link.com E-mail info@info-link.com peterh@info-link.com Telephone (305)661-3030 (786)888-8238
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Presented by : Robert Grant August 23, 2012 Sales Sweet Spot
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Quantity vs. Quality Where would you rather be? Selling more for less Selling a few less for more Data Source: ADP Lightspeed DataBack Study 56% of all units sell between $5k - $15k
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The Sweet Spot 0-15K: Avg. Margin = 10.6% 15-100K: Avg. Margin = 19.02% 100-400K: Avg. Margin = 15% Data Source: ADP Lightspeed DataBack Study
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Customer Migration Data Source: ADP Lightspeed DataBack Study How do we encourage migration from the lower end of the scale? Customer Relations Encourage Trading Up Finance Options Education Events Other
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18 Thank You! Robert Grant 800-521-0309 ext 7648 801-634-9734 Cell robert.grant@adp.com
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Presented by Noel Lais Spader Business Management Dealer Metrics August 2012 © 2011 Spader Business Management, Inc. All rights reserved.
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20 Fulfilling. Success. 20 Annual Net Profit
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21 Fulfilling. Success. © 2011 Spader Business Management, Inc. All rights reserved. 21 Annual Net Profit
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Spader Business Management 800.772.3377 www.spader.com Thank You! Noel Lais nlais@spader.com
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U.S. Yacht Brokerage Sales, 2012 Strength in smaller boats, weakness in larger
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MARKET DATA REVIEW Boating Industry Market Data Book 29,000+ boats (June – May ‘09-’10 to ‘11-’12) $3.2 billion value (aggregate price paid)
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Stories of the year 2011: Superyacht sales drive values 2012: Smaller boats carry the market
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2007 - 2012
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June & July Update 2011: 6,564 boats sold 2012: 6,552 boats sold 2011: $749 million aggregate sales 2012: $546 million aggregate sales Net: - $203 million
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Superyacht Market Impact Superyacht sales value (June + July) 2011: $197 million 2012: $59 million Net: - $138 million All brokerage sales <80’ (June + July) 2011 - $552 million 2012 - $487 million Net: - $65 million
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Sales by Length (through July) Size20112012% change <26’Boats Sold5,9286,587+11% Value, Boats Sold$119 million$135 million+14% 26’-35’Boats Sold7,3857,3680% Value, Boats Sold$405 million$389 million-4% 36’-45’Boats Sold3,6703,772+3% Value, Boats Sold$482 million$498 million+3% 46’-55’Boats Sold983936-5% Value, Boats Sold$288 million$260 million-10% 56’-79’Boats Sold426458+8% Value, Boats Sold$345 million$342 million-1% >80’Boats Sold113100-12% Value, Boats Sold$571 million$359 million-37%
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Brokerage Sales year to date 20112012% change Boats Sold18,50519,221+4% Value, Boats Sold$2.2 billion$2.0 billion-10% Ave. Days to Sale281266-5%
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jburnham@yachtworld.com
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Q&A Submit your questions in the Q&A box now!
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Thank you!
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