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State of the Industry 2012. Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics.

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Presentation on theme: "State of the Industry 2012. Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics."— Presentation transcript:

1 State of the Industry 2012

2 Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics —Noel Lais, Spader Business Management Yacht Brokerage Sales — John Burnham, Dominion Marine Media Q&A — Submit your questions throughout the webinar!

3 Powerboat Data Peter Houseworth, Info-Link

4 www.info-link.com/BellwetherReport.php

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13 Website info-link.com E-mail info@info-link.com peterh@info-link.com Telephone (305)661-3030 (786)888-8238

14 Presented by : Robert Grant August 23, 2012 Sales Sweet Spot

15 Quantity vs. Quality Where would you rather be? Selling more for less Selling a few less for more Data Source: ADP Lightspeed DataBack Study 56% of all units sell between $5k - $15k

16 The Sweet Spot 0-15K: Avg. Margin = 10.6% 15-100K: Avg. Margin = 19.02% 100-400K: Avg. Margin = 15% Data Source: ADP Lightspeed DataBack Study

17 Customer Migration Data Source: ADP Lightspeed DataBack Study How do we encourage migration from the lower end of the scale? Customer Relations Encourage Trading Up Finance Options Education Events Other

18 18 Thank You! Robert Grant 800-521-0309 ext 7648 801-634-9734 Cell robert.grant@adp.com

19 Presented by Noel Lais Spader Business Management Dealer Metrics August 2012 © 2011 Spader Business Management, Inc. All rights reserved.

20 20 Fulfilling. Success. 20 Annual Net Profit

21 21 Fulfilling. Success. © 2011 Spader Business Management, Inc. All rights reserved. 21 Annual Net Profit

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26 Spader Business Management 800.772.3377 www.spader.com Thank You! Noel Lais nlais@spader.com

27 U.S. Yacht Brokerage Sales, 2012 Strength in smaller boats, weakness in larger

28 MARKET DATA REVIEW Boating Industry Market Data Book 29,000+ boats (June – May ‘09-’10 to ‘11-’12) $3.2 billion value (aggregate price paid)

29 Stories of the year 2011: Superyacht sales drive values 2012: Smaller boats carry the market

30 2007 - 2012

31 June & July Update 2011: 6,564 boats sold 2012: 6,552 boats sold 2011: $749 million aggregate sales 2012: $546 million aggregate sales Net: - $203 million

32 Superyacht Market Impact Superyacht sales value (June + July) 2011: $197 million 2012: $59 million Net: - $138 million All brokerage sales <80’ (June + July) 2011 - $552 million 2012 - $487 million Net: - $65 million

33 Sales by Length (through July) Size20112012% change <26’Boats Sold5,9286,587+11% Value, Boats Sold$119 million$135 million+14% 26’-35’Boats Sold7,3857,3680% Value, Boats Sold$405 million$389 million-4% 36’-45’Boats Sold3,6703,772+3% Value, Boats Sold$482 million$498 million+3% 46’-55’Boats Sold983936-5% Value, Boats Sold$288 million$260 million-10% 56’-79’Boats Sold426458+8% Value, Boats Sold$345 million$342 million-1% >80’Boats Sold113100-12% Value, Boats Sold$571 million$359 million-37%

34 Brokerage Sales year to date 20112012% change Boats Sold18,50519,221+4% Value, Boats Sold$2.2 billion$2.0 billion-10% Ave. Days to Sale281266-5%

35 jburnham@yachtworld.com

36 Q&A Submit your questions in the Q&A box now!

37 Thank you!


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