1. Bubblicious Inc. Brittny Ramnauth, Royston Singh, Rohan Basu and Dhrumil Shah You think it, we make it Work.

2. Introduction A brief overview

3. Project Manager: Brittny

4.  Ownership Hierarchy Owner Head Manager Shift Manager Cashier Sales Person Shift Manager Cashier Sales Person Shift Manager Cashier Sales Person

5. Marketing Manager: Dhrumil Shah

6. North Park Secondary School: located at 10 North Park Drive, Brampton, Ontario and opened in 1978  currently a high school. Commons Corner store: located within NPSS  near the cafeteria and the guidance office. The Commons  most of NPSS students spend time before school, afterschool & during their lunches. NPSS cafeteria and all the classes connect to this area known as the Commons  where the store is located Store is 220.30 square feet Storage room is 81.36 square feet Serving area is 139 square feet

7. After crucial research conducted  target market of Bubblicious ready-to-go bubble tea = Students of NPSS

8. Marketing Research: Results: Students want a product  quicker to obtain, easy to carry + has to be unique/revolutionary Students often have to wait in line for a preferred drink Summer: Purchases per person at least three times a week Winter: Purchases per person at least once two weeks Survey concluded: 70% of the students at NPSS  buy ready-to-go bubble tea from Bubblicious Students: willing + able to pay $4.50 for bubble tea

9. Potential Competition

10. Overcoming The Potential Competition

11. Operations: Marketing Plan Dhrumil Shah

12. Product Strategy Bubblicious bubble tea  bottled ready-to-drink format. Product class: Food Beverage  Soft Drinks  Functional Drinks. Many Flavours: Strawberry, lime, honeydew, mango, frozen coffee, lychee + coconut. Large variety = Attracting for unique Personalities Packaging Public views

13. Price Strategy

14. Promotion Strategy Objective: Generate awareness Message: “Bubblicious ready-to-go bubble tea =nutritious, thirst-quenching drink for young + energetic people who care about their body and life.” Advertising: Multicultural community = different viewpoints  target IBT kids by posting advertisements on the internet Use of T.V. in Cafe and Commons Periodic contests, coupons and discounts to promote Use of Personal selling Stepping up promotion

15. Place (Product Distribution Strategy):

16. Human Resources Recruitment Selecting Orient and train!

17. Human Resources Develop positive employee attitudes Handle departures and dismissals

18. FINANCIAL MANAGING By Royston Singh

19. Financial Aspect Five thousand dollar Funding from North Park Five thousand dollar bank loan from RBC Silent Partner Initial Assets Current Assets Long-term Liabilities Balance sheeBalance sheet: First Year and Five Year Forecast Income StatementIncome Statement: First Year And Five Year Forecast

20. First Year: Forecasted Months30/09/201131/10/201130/11/201131/12/201131/01/201229/02/201231/03/201230/04/201231/05/201230/06/201231/07/201231/08/2012 Total Assets9359.469318.229323.1110786.3210907.3811817.2611888.6212062.3812712.4412850.2512481.4112212.62 Total Liabilities12333.9212185.3912036.8611888.3311739.8011591.2711442.7411294.2111145.6810997.1510848.6210700.09 NPSS Bubblicious, Capital-2974.46-2867.17-2713.76-1102.02-832.42225.99445.88768.171566.761853.101632.791512.53

21. Dates Year One-May 31, 2011 Year Two-May 31, 2012 Year Three-May 31, 2013 Year Four-May 31, 2014 Year Five-May 31, 2015 Total Assets13902.7611751.0213071.8212539.4714176.12 Total Liabilities10700.098705.726711.354716.982722.61

22. Months’ EndSeptOctNovDecJanFebMarAprMayJuneJulyAug Sales495080556975720076506975675063006750405000 Cost of Goods Sold379565555347.5552058655347.5517548305175310500 Gross Profit115515001627.5168017851627.515751470157594500 Total Expenses996.75993.451067.284671115.151069.83999.41001.951076.1758.45120 Net Income158.25506.55560.2251213669.85557.675575.6468.05498.9186.55-120

23. Periods2011-052012-052013-052014-052015-05 Total Sales675074258100900010800 Cost of Goods Sold51755692.5621069008280 Gross Profit15751732.5189021002520

24. Conclusion: Presented were the guidelines to operating Bubblicious Inc. It has been created with the intention of providing opportunities to engage a majority of the customer population with its location, cost, availability and quality. The revenue gained is to be re-introduced back into the “home” school environment, and to leave enough possibilities for substantial growth within the near future.

25. Resources: http://en.wikipedia.org/wiki/North_Park_Secondary_S chool http://en.wikipedia.org/wiki/North_Park_Secondary_S chool http://theoperatives.wikispaces.com/ http://northparkvikings.ca/classes/scorcia-bbi2ot- s10/files/2011/05/The-School-Store.pdf http://northparkvikings.ca/classes/scorcia-bbi2ot- s10/files/2011/05/The-School-Store.pdf http://www.peel.edu.on.ca/schools/programs.htm#IBT http://www.canadabusiness.ca/eng/guide/2533/ http://www.bubbleteasupply.com/index.php?page=wh y.html#quality http://www.bubbleteasupply.com/index.php?page=wh y.html#quality http://www.scribd.com/doc/1251312/Example-of-a- Marketing-Plan http://www.scribd.com/doc/1251312/Example-of-a- Marketing-Plan