1. Economic and Workforce Development Relationships: Uneasy Alliance or Natural Partners? Mark Troppe (mtroppe@ncee.org) National Governors’ Association Policy Advisors Miami, Florida January 9, 2005

2. Today’s Agenda Challenges/Opportunities An Organizing Framework State Roles

3. Strategic Planning, Research, Policy Development & Info Sharing Workforce Prep & Development Tech & Product Development Product & Process Improvement Infrastructure Capital Facilities & Location Professional Network Regulatory Climate Business Management Marketing & Sales “Organizing” Economic Development ©Center for Regional Economic Competitiveness

4. Workforce Development Planning, Policy, and Research Workforce Preparation/ K-12 Education Recruitment Pre- Screening Assessment Job Analysis Staffing Plans Placement Retention Assistance Training/ Retraining Profiling “Organizing” Workforce Development

5. Comparison: Philosophy/Language Economic Developers Company-focused (firms and industries) Business background Tax policy, Financing, Real estate development “Return on investment,” “location quotients” Workforce Developers Individual-focused (occupations and skills) Social service background Counseling, supportive services “Eligibility,” “self sufficiency standards,” “terminations”

6. Comparison: Planning Tools Workforce Development –Local Plan –Community Audits –State of the Workforce Assessment –Strategic Plan Economic Development –Comprehensive Economic Development Strategies –Community Profile –Data Guidelines –Comprehensive Master Plan

7. Comparison: Defining Success Economic Development –Jobs created and retained –Public investments made –Private investments leveraged –Tax revenues Workforce Development –Placement –Retention after six months –Earnings –Skill attainment/Credentials –Customer Satisfaction

8. Perceptions vs. Reality Old vs. New –Bureaucratic vs responsive –Flexible funding vs eligibility-determined –Narrow target populations vs universal service –Employers vs job-seekers as customers –Focus on location (place) vs people Methods of engagement

9. Similarities Broad fields of work/study Fragmentation/multiple actors Federal-state-local partnership Adaptable to local circumstances Employer as a customer Community well-being goal

10. Differences Culture Language Planning Tools Authorizing Federal statute(s) Historically different focus (job seekers vs. firms, “blue-collar” vs. “white collar”) Funding streams Metrics for success

11. Economic developers are from Mars, workforce developers…

12. Today’s Agenda Challenges/Opportunities An Organizing Framework State Roles

13. Economic Development: Core Activities Three-legged stool: –Business attraction and recruitment –Business retention and expansion –Business creation and start-up

14. Economic and Workforce Development Relationships: A Framework Source: Mark Troppe, National Center on Education and the Economy, 2004

15. Today’s Agenda Challenges/Opportunities An Organizing Framework State Roles

16. Leadership Facilitation / Holding the Conversation Education Connection Funding

17. What States Can Do: Leadership Communities with competitive workforce advantage have: –Forward thinking community leaders –Business investment in human capital –Strong and diverse economy –Integrated infrastructure –Effective, articulated education system –Defined/accessible career pathways –Ready, willing, able workforce Source: California Workforce Association 1/04 http://www.calworkforce.org/ezupload/browser_user.php