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2. 2 Internet TV -Why bother? l Existing broadcast, satellite and cable TV do a better job of implementing the standard TV model than TCP/IP-based TV. There is little need to duplicate plain old TV on the Internet. l Internet TV must add significantly to the functionality of standard TV to gain acceptance.

3. 3 m TCP/IP-based interactive TV on the Web offers compelling new user benefits: l Built-in search engine for automatic data mining l Viewer-directed video that branches l Instant e-commerce links l Video on demand l More channels l Authoring tools for any PC or Mac user

4. 4 Built-in Search Engine l Search engine is media-centric; finds and retrieves pictures, video and audio, as well as text. l Automated; it “knows” what the viewer is watching, so no typing is needed. l Makes easy-to-read printable reports. l Advanced real-time filtering makes it workplace- safe and kid-safe.

5. 5 Viewer-Directed Video l Real-time video branching allows viewers to control the video stream, enabling self-navigated sales presentations, self-paced training, and videogame-like entertainment. l Unique loop-based technology solves the bandwidth blow-up problem caused by multiple independent asynchronous streams.

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7. 7 Instant e-commerce links l One click on the video opens the Web page related to the video. l No practical limit to the number of links in a video stream. l Links are identified by author-controlled text in the subtitle below the picture.

8. 8 Video On Demand l Practically unlimited number of video clips available for instant access, anytime. l Video advertising spots can be programmed to show in-line, just like conventional TV.

9. 9 More Channels l There are already over 1,000 Web sites with video l Low cost of hardware and software means more stations l Projecting over 5,000 “stations” by end of 2000 l 500,000 Internet TV stations by 2004?

10. 10 Authoring Tool l Software tools for creating new video content for TCP/IP-based TV are available from multiple sources l Supports conversion of existing video footage. l Does not require a software programmer - “drag and drop” authoring systems

11. 11 Challenges l Broadband availability (infrastructure) l Broadband usage (critical mass of viewers) l Intellectual property distribution (ownership) l Compelling interactive content l Network latency (instant-on video) l Head end speed and channel capacity l Politics (taxes, regulations, restrictions)

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14. 14 s Assertion: TCP/IP-based interactive television on the Web will become the first popular global standard for video communications. www.ImaginOn.com