1. E-Commerce: Fundamentals of Building Web-Based Businesses Timothy Lee UALR Arkansas SBTDC

2. Categories of Consumers Newbies Time Sensitive Clicks & Mortar Hooked Online Hunters & Gathers Brand Loyalists

3. Business to Consumer Convenience Goods Replenishment Goods Research Goods

4. Business to Business

5. Taxes and the Web Internet Tax Freedom Act –interstate moratorium Streamlines Sales and Use Tax Acts –Intrastate taxes –Destination based

6. Obstacles Facing Small Businesses Costs Security Concerns Technical Expertise Customer Service Lack of Qualified Workers

7. Phases of Internet Involvement Connectivity (Brochureware) Customer Connections (Pre-Commerce) Commerce (Simple Commerce)

8. 6-Step Development Process Step 1 - Create the online content Step 2 - Host the content on the Internet Step 3 - Market the website and content Step 4 - Collect and record customer orders Step 5 - Process payments Step 6 - Fulfill customer orders

9. Content is King! News Product Reviews Customer Service Search Tools

10. Elements of Good Online Design General Layout Navigation Key elements –Masthead /Logo –Navigation –“The Offer” –Title / Meta Tags Download Time

11. Registering a Domain Name Choose a Domain Name Check Name Availability Register New Name with hosting service

12. Let’s Take a Break ! 10 minutes Stand up and stretch… Get a drink of water… Swap business cards…

13. Locating a Web Host Unix/Linux &Apache Apache web server CGI / PERL scripts Windows NT & IIS IIS web server FrontPage extensions ASP scripts

14. Web Hosting Features Minimum Free Domain Registration 500 MB storage Unlimited traffic 5-10 POP3 boxes Statistics FTP access Desirable Custom CGI Unlimited aliases Autoresponders Secure server (SSL) Shopping Cart Log files access

15. Uploading Your Website File Transfer Protocol (FTP) –Most common method –Full control of files Frontpage –FTP “shell” –both NT & Unix

16. Marketing Your Website E-Mail Techniques E-mail Address Signature Files Mailing Lists Autoresponders Bulk E-mail

17. Marketing Your Website WWW Techniques Content Meta Tags Search Engines Reciprocal Links Blogs Podcasts

18. Marketing Your Website Offline Techniques Stationary Paid Advertising

19. Getting Found in the Search Engines Indices –Yahoo.com –Dmoz.org Search Engines –Google –MSN / Live How to register

20. Collecting and Recording Customer Orders Printable Order Forms Toll-Free Telephone Shopping Carts

21. Shopping Cart Features Minimum Easily Add, Modify, Delete Items Customize Interface Calculate Taxes / Shipping Credit card validation E-mail Notification Desirable Upload Product Database / Spreadsheet Product Images Real-time Credit Card Processing Customer Order Tracking

22. Shopping Cart Software ISP / Host Provided –Zen Cart –OScommerce CGI / PERL scripts www.cgi-resources.com 3rd Party Software

23. Cart Installation and Testing Configuration Product Loading –Manual –File Upload Testing

24. Payment Systems COD (online email form) Checks (print & mail web page) Credit Cards (script & secure server) Virtual Cash / Wallets (script & secure server)

25. Processing Credit Card Payments Using Existing Systems Automating Payments –PayPal –Authorize.net Alternatives

26. Credit Cards Secure server (SSL) HTML Form to database Merchant Account Don’t Factor!!

27. Fulfilling Customer Orders In-house Fulfillment Outsourcing Fulfillment Services –iFulfill.com

28. Fulfillment Problems Overselling Slow Response Time Returns Charge Backs