1. 1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on LinkedIn Presented by SixFigureStart®

2. 22All information is copyright © SixFigureStart® 2015 About Connie Thanasoulis-Cerrachio

3. 3All information is copyright © SixFigureStart® 2015 Today’s Agenda  Getting to Know Each Other  Six Steps to the Job Search  Networking is WORK!  Top 10 strategies for using LinkedIn effectively

4. 44All information is copyright © SixFigureStart® 2015 Getting to Know Each Other The Pitch, aka Your Story

5. All information is copyright © SixFigureStart® 2015 A Proactive Job Search Process Follows Six Steps 1.Identify Your Target 2.Create a Compelling Marketing Campaign 3.Conduct In-Depth Research 4.Network and Interview 5.Stay Motivated and Organized & Troubleshoot Your Job Search 6.Negotiate and Close the Offer 5

6. All information is copyright © SixFigureStart® 2015 A Proactive Job Search Process Follows Six Steps 1. Identify Your Target 2. Create a Compelling Marketing Campaign:  resume, cover letter, pitch, LinkedIn Profile 3. Conduct In-Depth Research 4. Network and Interview 5. Stay Motivated and Organized & Troubleshoot 6. Negotiate and Close the Offer 6

7. 7All information is copyright © SixFigureStart® 2015 Strategy #1  LinkedIn is a critical marketing tool … more important than your resume  ~350 million people use it  Recruiters use it  Your network uses it too

8. 8All information is copyright © SixFigureStart® 2015 Strategy #2  Google yourself to see what others see  Clean up “digital dirt”  Do a Google Alert on yourself  How? Go to Google & type in Google Alert You’ll be prompted re: what alerts to monitor Type in your name & your email address You will automatically receive anything relating to you

9. 9All information is copyright © SixFigureStart® 2015 Strategy #3  LinkedIn profiles rank high in searches  …So you can better control your online brand by actively controlling your LinkedIn profile

10. 10All information is copyright © SixFigureStart® 2015 Strategy #4  Use a professional photo 10

11. 11All information is copyright © SixFigureStart® 2015 Strategy #5  Put your LI hyperlink in your email signature  It’s an elegant way to ‘attach’ your resume to everything Without a virus threat and Without presumption of attachments 11

12. 12All information is copyright © SixFigureStart® 2015 Let’s Review Strategies #1-5  Strategy #1: LI is a critical marketing tool … more important than your resume  Strategy #2: Google yourself  Strategy #3: LinkedIn profiles rank high  Strategy #4: Use a professional photo  Strategy #5: Put your LI hyperlink in your email signature 12

13. 13All information is copyright © SixFigureStart® 2015 Q&A 13

14. 14All information is copyright © SixFigureStart® 2015 Strategy #6  Your LI profile can market your strengths & abilities:  presentations (LI owns SlideShare)  videos  publications and  volunteer experience Take advantage of these! Post a presentation you’ve done or link to a blog you’ve written 14

15. 15All information is copyright © SixFigureStart® 2015 Strategy #7  Joining Groups on LI is a shortcut to contacting more people  For many profiles (unless the person actively opts out) you can InMail them (LI email) if you are both members of the same group – you don’t have to know them directly  This enables you to expand your contacts faster 15

16. 16All information is copyright © SixFigureStart® 2015 Strategy #8  Social Media = Research = Social Media  Join Groups and ask questions  Meet people outside of your normal circles/school and they will have different perspectives and information  Follow Companies on LI so you can see the profiles of people working there, hear about jobs, and hear about who comes and goes – if a new marketing person is starting, they may have an opening 16

17. 17All information is copyright © SixFigureStart® 2015 Strategy #9  Be social media savvy!  It especially matters for marketing, technology, media/ entertainment, sales, but less so for accounting and finance  Don’t feel like you have to be on social all the time – but get updates for when people try to contact you  Just focus on a complete profile & get those updates!

18. 18All information is copyright © SixFigureStart® 2015 Strategy #10  Find your next job on LI’s job board Use LI’s advanced search feature to search for jobs by keywords, industry, location, company, experience level and more Save searches to get alerted when new jobs open up

19. 19All information is copyright © SixFigureStart® 2015 Let’s Review Strategies #6-10  Strategy #6: Market your strengths & abilities  Strategy #7: Join Groups  Strategy #8: Social Media = Research  Strategy #9: Be social media savvy  Strategy #10: Find your next job 19

20. 20All information is copyright © SixFigureStart® 2015 Q&A 20

21. 21All information is copyright © SixFigureStart® 2015 Ask SixFigureStart® Anything! Q&A

22. 22All information is copyright © SixFigureStart® 2015 Stay In Touch With SixFigureStart®  www.SixFigureStart.com  Connie@sixfigurestart.com  SixFigureStart® newsletter/ free Blog Talk Radio  SixFigureStart® blog  Twitter@SixFigureStart, LinkedIn, Facebook