2. What We’ll Cover  Email Etiquette  Answering the phone  Websites  Publications  Stationary and clothing

3. Email Etiquette: Subject line  Always use them  Say something informative  Don’t sound like spam  Reflect the entire content  Shorter is better  Update subject line when conversation changes

4. Email Etiquette: Using To, Cc, and Bcc  Put names in To field in proper order  To is not Cc  Do not share private addresses  Be aware of escalation with Cc  Tell recipients to reply or reply to all  Use Bcc with caution

5. Email Etiquette: Opening and Closing  Do not address people by their full names  Be aware of generation preference  Use titles where appropriate  Move to first person when appropriate  Know when to eliminate the opening  Signature block

6. Email Etiquette: Appearance  Fonts should not overwhelm the message  Standard 12 point font  Black font  Do not use backgrounds, emoticons, or electronic signature quotes

7. Email Etiquette: Misc.  Proofreading  Don’t send emails angry

8. Answering the Phone  Oklahoma Cooperative Extension should be predominant  Examples  “Good morning. Oklahoma Cooperative Extension, Tulsa County.”  Oklahoma Cooperative Extension Service, Grant County. This is Suzie.”

9. Websites  Brand your site  Keep it updated  Keep it simple and easy to use

10. Publications  Brand your newsletters, flyers, and brochures  Be consistent  Meet the needs of your audience  Provide contact information  Include equal opportunity statement and cost disclosure, if private funds were used

11. Stationery and Clothing  Letterhead  Envelops  Business cards  Wear your OCES nametag and lapel pin  Wear OCES logo apparel when appropriate

12. This module was put together by Krista Anderson - March 2013 Contact her for more assistance at akrista@okstate.edu or 405-744-7760akrista@okstate.edu Sources: Texas Extension Service, Kim McCrackin, Oklahoma State University