1. Uhoko by Cromeland Final results presentation of the experimental work in groups.

2. About the team  9 members  4 from business track  5 from technical track  3 countries  CRO  ROM  IRL FEEL YOUR SURROUNDINGS.

3. Mission To make our users aware of their surroundings thus making their evereday life easier. Vision Being one of the top companies in providing everyday tehnological solutions to the hearing and visually impaired. FEEL YOUR SURROUNDINGS.

4. Concept: Existing Problem FEEL YOUR SURROUNDINGS. crossing streets detecting loud noises detecting approaching vehicles difficult for vision and hearing impaired to traverse these situations

5. Concept: Existing Solutions  In many countries, training and supply of guide dogs relies on charity.  Hearing aids cannot restore hearing to the completely deaf. They just amplify all sound.  Walking canes only take in to account tactile information within reach of the cane. FEEL YOUR SURROUNDINGS.

6. Concept: Our Solution: Use Case  Vehicle which approaches emits 2 important types of information for our purposes.  Engine and horn emit sound, headlights emit light. FEEL YOUR SURROUNDINGS.  Sensors attached to Galileo receive information from approaching vehicle. Can be worn anywhere.  Loud noises and bright lights above a threshold are transmitted to Smart Phone.  Vibration is caused to indicate approaching vehicle.  Person can take appropriate action to avoid danger.

7. Concept: Our Solution: Design FEEL YOUR SURROUNDINGS.

8. Implementation: Equipment Used  Galileo Sensor Board  Grove Interface  Light Sensor for front and rear of person  Single sound sensor  Smart Phone with wifi hotspot  No internet connection required FEEL YOUR SURROUNDINGS.

9. Implementation: System Coding 1  Galileo:  Configurable connection established to hotspot.  TCP socket client/server connection established between Galileo and mobile device.  “Events” reported to mobile device.  Event:  Algorithm for running average.  Average used to calculate threshold  Exceeding threshold creates event.  Events sent to mobile device FEEL YOUR SURROUNDINGS.

10. Implementation: System Coding 2  Android:  Program created to receive values from Galileo  Vibration alert triggered by receiving of event.  Distinctive vibration allows the user to easily tell the difference between event types (sound, light …)  TCP socket client/server connection established between Galileo and mobile device.  “Events” reported to mobile device.  Security:  Some security measures applied to Galileo.  User account created in order to prevent access to root.  Prevention of access to the internet improves security. FEEL YOUR SURROUNDINGS.

11. Potential Improvements  Secure connection to Internet:  More data can be incorporated with our data from outside servers, API’s and so on.  For example; information about heavy traffic in an area may allow hearing and sight impaired to avoid this situation altogether.  Equipment:  Better housing for sensors.  Smaller more portable/wearable board.  Rechargeable battery for Galileo.  More specialized sensors FEEL YOUR SURROUNDINGS.

12. Future Work  Use of Machine Learning to create more sophisticated algorithm for accurately determining light and sound thresholds at different times of day.  Incorporate Complex Event Processing (CEP) to generate more alerts.  Use of more sophisticated image sensors to allow object recognition.  Use of speedometer to determine speed of approaching objects. FEEL YOUR SURROUNDINGS.

13. Market analysis  Uhoko creates a whole new niche in the product for the visually and hearing impaired FEEL YOUR SURROUNDINGS.

14. Target market and competition  primary users are visually or hearing impaired people from the age of 10 to 50 (regular smartphone users)  Croatia has approx. 12,000 deaf and 3500 blind people FEEL YOUR SURROUNDINGS.

15. Sales and distribution  sold in pharmacy stores as a medical instrument  sold in technological stores that sell gadgets and computer equipment  sold over internet and shipped overseas FEEL YOUR SURROUNDINGS.

16. SWOT analysisSTRENGHTS making getting around easier great build qualityWEAKNESSES long and extensive marketing campaignOPPORTUNITIES innovative and different creates its own niche within a marketTHREATS advancment in cybernetic technology FEEL YOUR SURROUNDINGS.

17. Crtical risks and assumptions FEEL YOUR SURROUNDINGS.  the population will need to adapt and change their habits in order to use our product  medical equipment manufactorers can use extensive lobbying to discredit our product or they can release similar products

18. Marketing strategy  the product doesn’t de facto have any competition because a similar solution doesn’t exist yet  promotion is made over brochures and social networks with extensive partneship and sponsorship of the associations of the deaf and the blind FEEL YOUR SURROUNDINGS.

19. Back office and location  in addition to 2-3 IT specialists, there are also 2 back office people  one in charge of finance, also the director  one in charge of sales and marketing  place of production is Croatia FEEL YOUR SURROUNDINGS.

20. Intellectual property IPIP TO BE PROTECTEDHOW DO WE GET IT? Industrial design Patent Registration, teritory of Croatia Trade markRegistration (10 years) Packaging designRegistration (5 years) FEEL YOUR SURROUNDINGS.

21. Financial analysis: Expenses Type of expenseI.II.III.IV.V. 1.Material expenses 5.712.00011.387.00019.980.000 Basic material 5.600.00011.200.00019.680.000 Energy costs (electricity, heating, etc.) 20.00025.00032.000 Packaging 70.000140.000246.000 Cleaning material 12.000 Office material 10.000 2.Sevices 261.000211.000 Intelectual (accounting, legal) 5.000 Commercials and promotion 150.000100.000 Telecomunications 50.000 Utilities 6.000 Education 50.000 3.Other services 00000 4.Cost of working - salaries 432.000540.000 5.Amortization 00000 Total expenses of regular business 6.405.00012.138.00020.731.000

22. Financial analysis: Incomes FEEL YOUR SURROUNDINGS. I.II.III.IV.V. 1. Income from product sales 9.100.00018.200.00031.980.000 2.Number of sold units 70001400024600 3.Price per unit 1300

23. Financial analysis: Income and cost FEEL YOUR SURROUNDINGS. Amount of HRK per years I.II.III.IV.V. 1.Total incomes 9.100.00018.200.00031.980.000 2.Total costs 6.399.00012.082.00020.675.000 Material costs 5.712.00011.387.00019.980.000 Other material costs 00000 Services costs 255.000155.000 Other services cost 00000 Cost of salaries 432.000540.000 Other costs 00000 3.EBITDA 2.701.0006.118.00011.305.000 4.Amortization 10.000 5.Operational income (EBIT) 2.691.0006.108.00011.295.000 6.Interest 00000 7.Profit before taxation 2.691.0006.108.00011.295.000 8.Profit tax (25%) 672.7501.527.0002.823.750 9.Profit after taxation 2.018.2504.581.0008.471.250

24. Financial analysis: Investments FEEL YOUR SURROUNDINGS. Structure of investmentsTotal investments% 1.Basic funds 5.730.000100 1.1.Founder invest 30.0001 1.2. Land and costruction elements 0 1.3.Equipment 5.600.00098 1.4.R&D 100.0002 2.Current assets 0 Total investments in the project 5.730.000 kn100%

25. Thank you for your attention. We’ll now show you the demo. Feel free to ask any questions after.