1. A successful strategy you can “like”
Social Media
A successful strategy you can “like”
2015 GAIE Winter Conference
Jeckyll Island, Georgia
Presented by:
Brett M. Reichert
Georgia State University
ISSS

2. Overview Introduction Definition & Short History of Social Media
Research
GSU’s Plan & Results
Helpful Tips
Scorecard & Q/A

3. Introduction Section I of 6 Q1 Social Media is about sociology and
psychology more than technology. 
- Brain Solis, Principal at FutureWorks Q1

4. Definition & Short History of Social Media
Section 2 of 6
LinkedIn is for working people you know. Facebook is for people you used to know. Twitter is for people you want to know. Instragram is for people no one knows.
- Unknown

5. What is Social Media?
Electronic communication tools by which users / participants create online communities to share information, ideas, messages and other content in various forms (text, photos, audio, and videos).
- Merriam-Webster online Q2

6. 1982

7. Where did social media start?
1970 First sent
1980 Birth of the “Screen Name”
1990s Blogging takes form
2000 Friendster! “Social Media” is born.
2003 Linkedin links Professionals
2004 Myspace* is King
2004 Facebook is born
2005 Youtube joins the party
2006 Twitter gets of the ground
2008 Spotify makes music sharing social
2010 Instagram, Pinterest and Vine join the party
Where did social media start?

8. From Research Section 3 of 6
The goal of social media is to turn all readers into your personal evangelist.
- Shane Barker Q3

9. What
are
they
on?
Studybreakscollegemedia.com

10. The Honeycomb Framework H. Kietzmann, Jan; Kristopher Hermkens (2011)
The Honeycomb Framework  H. Kietzmann, Jan; Kristopher Hermkens (2011). "Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons54: 241–251. doi: /j.bushor
7 functional building blocks to Social Media:
Identity
Conversations
Sharing
Presence
Relationships
Reputation
Groups
The average smart phone user checks Facebook 14 times a day. -factslides.com

11. What About Retention?
Corie Martin, PhD Candidate
Manager, Creative Web Services
Western Kentucky University.
“A lot of what I hear is that a lack of resources—human, financial, and time—are to blame, but from my personal experience, it doesn’t take a huge team of people to experience success with social media outreach.”
Universitybusiness.com   Q4

12. What About Costs? Q6 Social Media is free.
Social Media Marketing is not free.
FB spends $35million / month on hosting.
Consider the cost of recruiting, enrolling and advising a student.
Consider the cost of losing this student. Q6
adweek.com / January 2011

13. GSU ISSS’s Plan & Results
Section 4 of 6
Facebook photo and video posts take up 27% of all web traffic today.
- webfacts.com

14. Characteristics of the Plan: It is
A Document
Named
Dated
Organized
Guided
Flexible Q7
July

16. Helpful Tips Q8 Section 5 of 7
There are approximately 1.7 million Facebook “likes”
every minute.
Approximately 70% of all Facebook users are outside the U.S.
- Google

17. Q9 Add link to email signature and newsletters (if applicable)
Post signage on bulletin boards, front desk, your desk
Ask, Remind, Show, Encourage not Require
Use ALL CAPS to categorize posts (75% of students use smartphones, not computers to view social media)
Photos of real students get the most shares and likes
Google Searched Images are Public Domain
Highlight Student Accomplishments
Embed hyperlinks and videos into posts, if relevant
Most viewed time of day: right after waking up & early afternoon
Avoid important posts after 2pm and Fridays
Make the Ask… but KIS – Keep it Simple
Don’t forget to like other department pages Q9

18. Your Score & Questions Q10
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
- Ian Schafer, Deep Focus