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Glamping TIA REPORT MODULE 713 CLÉA FREI & ANYA FAVRE www.glampingholiday.co.uk
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Table of Contents Glamping, what is it? Ecology Target Markets Destinations Examples Advantages & Disadvantages Conclusion
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Glamping, What Is It? Early 1900’s – Safari New trend: experience the positive aspects of camping without the “uncomfortable” negatives Inspired by young wealthy festival goers Manufacturers are taking advantage http://www.blog.lowisandleakey.com/wp-content/uploads/2012/06/old-camp.jpg bayshorespringfest.webs.com
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Ecology Ecolo-chic Ecolodges Eco-designed structures
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Target Market Couples Families Graham Hood (13. September 2013). Family glamping in the UK: readers' travel writing competition 2013. Available at: http://www.theguardian.com/travel/2013/sep/13/leicestershire-glamping-family-holiday- camping.http://www.theguardian.com/travel/2013/sep/13/leicestershire-glamping-family-holiday- camping Safari-adventurer Eco-travellers People that like adventure but also seek for security and comfort Business ? http://3.bp.blogspot.com/-rCaj6_d-_Q8/ULLuPyO_WSI/AAAAAAAAAFA/2Ov-v6qhA3k/s1600/target-market.jpg
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Destinations North America South/central America UK Africa Europe Oceania Asia Middle East cbsd.org
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Examples Source: www.glamping.com
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WhitePod - Switzerland “Whitepod aims to be a model for sustainable tourism by using a number of measures to limit its impact on nature” (www.whitepod.com)www.whitepod.com Prices starts at 360 CHF per Pod/Night, regardless the number of people Availability calandar on the internet website http://www.youtube.com/watch?v=hJQeSd71D-0 http://www.youtube.com/watch?v=hJQeSd71D-0
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AdvantagesDisadvantages Out of common experience New way to travel Unique experience Available on Tripadvisor Unexpected issues Book long in advance High prices
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Conclusion High level of camping Eco-friendly Innovative idea New experience in the accommodation world Increasing number of destination Some new target market (business?)
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Sources Glamping in Switzerland. (2012). Retrieved from: http://glamping.com/europe/le-vieux.html and http://glamping.com/europe/glamping-switzerland-whitepod.htmlhttp://glamping.com/europe/le-vieux.html http://glamping.com/europe/glamping-switzerland-whitepod.html Whitepod hotel // New video of the resort. (2011). Retrieved form: http://www.youtube.com/watch?v=hJQeSd71D-0http://www.youtube.com/watch?v=hJQeSd71D-0 Value Glamping. (2012). Retrieved from: http://glamping.com/value-glamping.htmlhttp://glamping.com/value-glamping.html Glamping. (n.d). Retrieved from: http://glamping.fr/http://glamping.fr/ Go Glamping. (2010). Retrieved from: http://goglamping.net/http://goglamping.net/ Place au glamping. (2011). Retrieved from La Presse : http://www.lapresse.ca/voyage/destinations/quebec/200904/08/01- 844911-place-au-glamping.phphttp://www.lapresse.ca/voyage/destinations/quebec/200904/08/01- 844911-place-au-glamping.php Week-end en glamping. (2010). Retrieved from: http://www.weekend-glamping.com/http://www.weekend-glamping.com/ Le guide du glamping. (2013). Retrieved from :http://www.guide-glamping.com/http://www.guide-glamping.com/ Camping vs Glamping. (n.d.). Retrieved from: http://petergreenberg.com/2013/08/13/camping-vs-glamping-what-would-you- rather/ http://petergreenberg.com/2013/08/13/camping-vs-glamping-what-would-you- rather/ Glamping - Eco Hotels. (n.d.). Retrieved from Buenosaires habitat: http://www.buenosaireshabitat.com/argentina-real- estate/glamping.html Glamping Solutions. (n.d.). Retrieved from Ecostructures: http://www.ecostructures.com.au/ Le glamping… Un nouveau mode de camping. (n.d.). Retrieved from parenthèses imaginaires: http://parentheses- imaginaires.com/dordogne-perigord/blog/le-glamping-tout-comprendre-sur-ce-nouveau-mode-de-camping/ What is Glamping? (n.d.). Retrieved from Wisegeek: http://www.wisegeek.org/what-is-glamping.htm What is Glamping? (n.d.). Retrieved from Glamping.com: http://glamping.com/what-is-glamping.html
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