1. Digital Professionalism: Social Media Discourse in the Health Sciences Faculty in 2012 Veronica Mitchell & Nicole Southgate Education Development Unit Health Sciences Faculty University of Cape Town, South Africa

2. Illustration by Stacey Stent for Dick Ng'ambi, UCT Respect ?

3. Our online world Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)http://www.flickr.com/photos/sjcockell/3251147920

4. Social media Evolving Rapid growth Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)http://www.flickr.com/photos/sjcockell/3251147920/

5. in our networked society Websites Google Social media Blogs LinkedIn Resources: Icons by http://dryicons.com (Free License Agreement)http://dryicons.com

6. Online identity ? Community participation projects in KZN Prof Steve Reid, UCT Icon by http://dryicons.com (Free License Agreement)http://dryicons.com

7. in the Health Sciences Social networks are helpful & may be harmful

8. in the Health Sciences Enhancing professionalism & / or Undermining professionalism

9. Guidelines on social practices balance & boundaries needed openness vs constraint

10. Guidelines New Zealand & Australia United Kingdom http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf http://www.waikatodhb.govt.nz/file/fileid/37681

11. Guidelines Public space Permanence of posts Trackable details Representing the university & profession http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update Policies in development Should Healthcare Organizations Use Social Media: A Global Update

12. Social Media Where are we ? Digital Learning Futures presentation on SlideShareDigital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)

13. Connecting with others by communication channels having a voice as Health Science students in public spaces

14. Knowledge Empathy Reflection Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education 7:45. [Online]. (CC BY) Available: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/

15. Join Facebook or Assess your own FB with neighbour BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/

16. Facebook Friend or Foe ? Icon by http://dryicons.com (Free License Agreement)http://dryicons.com The registrar missed the pneumothorax today – what a fool!! Inappropriate Unprofessional User Unlike Comment Share 43 minutes ago Doctor image from Microsoft ClipArt (MS service agreement)MS service agreement

17. Who will choose to invite Veronica to be a friend on Facebook? Profile photo

18. Who will choose to invite Nicole to be a friend on Facebook? Profile photo

19. Relationships Between colleagues Patients Boundaries Future employment – personal profile

20. Personal learning environment in the Health Sciences Self-regulation as a Health Professional Image: David Castillo Dominici / FreeDigitalPhotos.net 3d Man With Multiple Arrow Paths (standard-free license)(standard-free license)

21. What are your tweets saying about you? Bottom Icon by http://dryicons.com (Free License Agreement)http://dryicons.com twitter-logotwitter-logo By Aron1971Aron1971 http://www.flickr.com/photos/24489285@N07/3268768970/lightbox /http://www.flickr.com/photos/24489285@N07/3268768970/lightbox / (CC BY-SA)

22. Join Twitter Choose Twitter handle Follow @EDU_FHS Trending Topic #HSFyr1 Icon by http://dryicons.com (Free License Agreement)http://dryicons.com

23. Sharing experiences Openness & transparency Expanding horizons of knowledge & experiences Increased potential learning resources Promoting personal agency Up to date information Building a Community of Practice Benefits

24. Sharing experiences Personal containment – find other sources Undermining others – e.g. defamatory statements Confidentiality re patients / facilities Informed consent e.g. Caution / Protection

25. Online ethical awareness Protection Colleagues Do no harm Yourself Patients Facilities

26. Summary Social Media Evolving Open space Affording opportunities through connectivity Caution re consequences Ethical concern is paramount http://www.flickr.com/photos/loop_oh/4313629167/ By Rupert Ganzer (CC BY-ND)

27. Who am I online Discussion ? Digital Professionalism: Social Media Discourse in the Health Sciences Faculty by Veronica Mitchell and Nicole Southgate is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.Creative Commons Attribution-NonCommercial 2.5 South Africa License Images used in this presentation still retain their previous license agreements.

28. How are we doing as your facilitators in this social media conversation ? Evaluation please ? Images from Microsoft ClipArt (used under MS service agreement)MS service agreement