1. Starting a Web Accessibility Program at Your Institution Mark Hale IT Accessibility Coordinator The University of Iowa

2. Sub-theme How You Can Benefit From What We Learned At Iowa

3. Background, anyone? ICT as part of ADA The POUR Principles of Accessibility Necessary vocabulary – Accessibility vs accommodation vs AT – Disability (UN definition) Functional vs technical accessibility

4. Background: UN Definition “disability is an evolving concept and that disability results from the interaction between persons with impairments and attitudinal and environmental barriers that hinders their full and effective participation in society on an equal basis with others.” – Convention on the Rights of Persons with Disabilities

5. The University of Iowa 30,000 students Small by Big 10 standards for public institutions Comprehensive, research intensive Medicine, no Agriculture, some Engineering

6. Why I’m here 34 years in university IT 19 years in academic support at U Florida 15 in CIO Office at Iowa Some background in web, CS, access issues Picked by CIO to lead Web Accessibility Project (because I uncovered the need)

7. The UI Web Accessibility Project Started in late 2009 Plan in place 2010 Policy approved in 2011 Resources developed 2011 to present Progress has been made, progress is needed It is gardening, not construction

8. Agenda To answer the question, what did you learn that would help an institution just starting out?

9. My topics Two elementary strategies A project model Pieces of the project

10. Strategy 1: Learn From Others Early followers get the best for the least – Can imitate best models – Don’t have headwind costs of leaders – There’s a lot of good information out there already

11. Strategy 2: Use Many Communities Identify and cooperate with stakeholders – Technical communities – Faculty – Staff – Adminstration – Students – People with disabilities – Disability support and library – The groups in your culture of decision

12. More about communities Many communities, many motives, many messages Finding colleagues in each community will help A three-tier system of core team, advisory group, town hall group works well

13. The Project Plan Parts (ADA model) Policy Action Plan Platform and technical resources Support resources Milestones and timelines

14. Policy structure Statement of values, vision, mission and/or goals Technical standard, usually W3C WCAG 2.0 AA Scope and exceptions Initial date Rate of progress Method to complain and handling of complaints Maintenance of policy Implementation details in Action Plans

15. Suggested Action Plan (distributed campus) Assess current status Inventory stakeholders, participants and their skills and knowledge Define support structures Lay out goals and timelines Determine progress measures and reporting

16. Technical Guidance Most documented topic – Start at WebAIM, W3C Four kinds of web assets to consider – Purchased or adopted from outside – Locally developed web applications – Web infrastructure such as content mgt – Web content from less technical sources

17. Special Issues Instructional materials Audio and video media PDFs Institutional purchases User-centered design Working with faculty

18. Instructional Materials Commercial adopted materials Library assets Faculty created materials Distance Education and MOOCs

19. Audio and Video Media Transcripts and captions benefit all – Discoverability, flexibility, access Transcripts and captions are new work If you don’t caption, YouTube will Results announced here suggest that out- sourcing is cheaper than DIY! Exponential growth is occuring

20. PDFs The fastest-growing web content? Full accessibility is difficult, maybe impossible Alternatives are easy, but require skill PDFs are mandated in many circumstances PDFs may represent paper-based workflows, so change is hard

21. Purchasing Purchasing policies protect the future, just like building codes Exploration in the RPF stage is a key process Purchasing departments understand this sort of issue

22. User-centered design The mainstream version of accessible design The mainstream is a friend of accesssibility – Access technologies move into common use No one opposes usability Technology change is pushing usability – Mobility, voice control, platform variety

23. About the Resources None are original None are complete Meant to provide a sketchy map of the landscape Give a starting point for exploring and creating your own more complete may http://itaccessibility.uiowa.edu/accessing- higher-ground-resources

24. In Conclusion Thanks to all who contributed to my understanding Good luck to you on your own journey

25. Working with faculty Go to their world Don’t offer to break their rice bowl Faculty are accustomed to glacial processes “Early adopters” are the most useful cohort to bring change (not pioneers) – Everett Rodgers, “Diffusion of Innovatio=\]n” theory

26. Questions? Ask now, or write mark-hale@uiowa.edu itaccessibility@uiowa.edu

28. Homework Go to AHG website, download all the talks Watch the sessions you missed Join the listservs in Resources

29. People to Watch PSU George Mason Cal State System U Washington U Illiniois UC NC State