1. Business Communication

2. What is Business Communication? Business communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information and altering or enhancing performance.

3. Challenges of Business Communication Pervasiveness of Technology Pervasiveness OrganizationalEvolutionOrganizationalEvolution Reliance on Teamwork TeamworkGlobalization and Diversity Globalization Value of Information Information

7. Business Communication Channels and Media Business Communication Channels and Media Oral Channel Written Channel Face-to-Face Telephone Meetings Voice Mail Videotape Teleconferencing Face-to-Face Telephone Meetings Voice Mail Videotape Teleconferencing Memos Letters Reports E-mail Websites Instant Messages Memos Letters Reports E-mail Websites Instant Messages

8. Choice of Medium affected by: ◦ Need for record ◦ Direction of the information flow ◦ Number of people to be reached ◦ Confidentiality ◦ Nature of the information – length, complexity, speed of transfer ◦ Cost of the medium

9. Try this As a member of the public relations department, what medium would you recommend using to inform the local community that your toxic-waste cleanup program has been successful?

10. Try this What medium would you use for: 5 members of a team of 15 people in the distribution section of a business have to be made redundant.

11. Let’s discuss ! Considering how fast and easy it is, should e-mail replace meetings and other face-to- face communication in your company? Why or why not?

14. Relating to the Audience PoliteTreatmentBias-FreeLanguageCorporateImage “You”AttitudePositiveToneCredibility

16. Role of ICT ICT has brought many advantages but also has its limitations: ◦ It enables speedy communication ◦ It can be cheap and save on costs (e.g. videoconferencing) ◦ It can be expensive in hardware requirements ◦ It can seem impersonal ◦ It can be abused

18. Business Communication

19. Effective Business Messages Purposeful Audience-Centered Concise