1. Media Webinars for Ohio’s Strategic Prevention Framework Communities Funding provided by: Ohio Department of Mental Health & Addiction Services Presented by: Coalition For a Drug-Free Greater Cincinnati Local Coalition Development Manager/Communications Coordinator Amanda Conn Starner, BA, OCPS I aconnstarner@drugfreecincinnati.org 513-751-8000 aconnstarner@drugfreecincinnati.org Webinar #5: Evaluating & Reviewing Your Media Campaign

2. Review of message impact Request from your media sale representatives a summary from their perspective of how the campaign was successful or what could have been improved upon. Ask your group as well what they thought worked and what did not work. What would be differently with the same budget, smaller/larger budgets or with a new media partner? Obtain the analytic report from them. Set aside some time for the media representative to explain it. They can make suggestions for future campaigns or building upon the one that was just completed to get your business again.

3. Review of message impact Review of the call to action. Review the analytics around what was asked of the audience. Before the campaign, you can also sign up for Google Alerts. Google Alerts provides you a report of when your group was mentioned in a story. There several other apps as well that are similar to Google Alerts. Here is a list: http://venturebeat.com/2013/05/13/google-alerts-replacements/ Did your website hits improve? Check Google Analytics or the web company that you have your website through. Increase in phone calls, emails, or interested volunteers to your group.

4. Review of Message Impact The Community Anti-Drug Coalitions of America (CADCA) has a resource to use for measuring social media presence http://www.cadca.org/SoMeWiki/metrics-measures

5. Evaluating Your Campaign Mass media campaigns might include an assessment of how frequently the messages were run, when they were run, and if the actual messages fit with what was intended when the messaged were developed. You can evaluate the extent to which messages were seen, whether the intended audience has heard of the campaign and how much or how many of the messages were remembered and understood. Community wide surveys could be used to measure these factors and to assess changes in knowledge or attitudes. It is also important to focus the evaluation on the specific objectives of the campaign. If the objective was to increase knowledge, it is important to assess knowledge. If the intent was to change attitudes, then it is important to assess attitudes. Similarly, it may be useful to assess if the campaign influenced readiness to change. Evaluation may include face-to- face or telephone surveys.

6. Evaluating Your Campaign Survey Monkey surveys via email http://www.surveymonkey.com/http://www.surveymonkey.com/ There are number of other survey software programs to Survey Monkey: http://www.topsimilarsites.com/similar-to/surveymonkey.com http://www.topsimilarsites.com/similar-to/surveymonkey.com Including SurveyGizmo, Fluid Surveys, Question Pro Hard copy paper surveys distributed Possible poll on website Reconvening focus groups Analytics from media outlet and Google Analytics