2. OJSC UNITED CONFECTIONERS
MAJOR CONFECTIONARY HOLDING IN WESTERN EUROPE
«UNITED CONFECTIONARY» is the leader of the confectionery market of Russia and the leading Eastern European confectionery holding.
The company is a part of «Guta Group». It unites 19 confectionery plants, including the largest Moscow confectionary factories: «Krasny Octyabr», «Confectionary Concern «Babaevsky», «RotFront».
14-th position in World top -100 Confectionary Companies.
14,8% of total market share in Russia.
Net revenue 2013 – ,7 thousands of Euro.
Gross profit 2013 – ,3 thousands of Euro.
Total comprehensive income for 2013 year,
net of tax ,9 thousands of Euro.
OJSC UNITED CONFECTIONERS

3. OJSC UNITED CONFECTIONERS
MAJOR CONFECTIONARY HOLDING IN WESTERN EUROPE
Produces more than SKU of confectionery products in all confectionery categories.
In 2014 produced tons products.
«UC» has leading positions in the Russian market in all categories: caramel – 36.4% (1th position), sweets sold in bulk – 29.9% (1th position), chocolate bars - 22% (2th position), boxed pralines – 21.6% (2th position).
Coverage of more than retail outlets throughout Russia and own retail chain «Trans konditer».
«Guta Group» is one of leading multiproduct investment & industrial corporation in Russia.
It was established in 1989.
Annual turnover -
OJSC UNITED CONFECTIONERS

4. «UC» Holding is the leader of the Russian confectionery market
KEY PLAYERS IN CONFECTIONERY MARKET. RUSSIA
Source: Nielsen
«UC» Holding is the leader of the Russian confectionery market
OJSC UNITED CONFECTIONERS

5. OJSC UNITED CONFECTIONERS
RUSSIA. MARKET STRUCTURE. CHOCOLATE BARS
Source: Nielsen
«UC» is the 2-ed player (volume), passed ahead «Nestle»
and taken 22.0% market share by volume.
OJSC UNITED CONFECTIONERS

6. OJSC UNITED CONFECTIONERS
RUSSIA. MARKET STRUCTURE. BOXED PRALINES
Market share of «UC» in Boxed pralines is increasing. Shares of «Mondelez» (Kraft Foods) and also «Konti», «AVK» and «Roshen» decreased. «UC» could improve its share by volume and value.
Source: Nielsen
OJSC UNITED CONFECTIONERS

7. OJSC UNITED CONFECTIONERS
RUSSIA. MARKET STRUCTURE. BULK CANDIES
Source: Nielsen
«UC» dominates in the category of bulk candies, its share by value is increasing steadily.
OJSC UNITED CONFECTIONERS

8. OJSC UNITED CONFECTIONERS
RUSSIA. MARKET STRUCTURE. CARAMEL
«UC» is the leader of the Caramel category as well,
both in volume and value.
Source: Nielsen
OJSC UNITED CONFECTIONERS

9. OJSC UNITED CONFECTIONERS
LOCATION OF MAIN ASSETS
United Confectioners' assets cover most of the Russian Federation.
19 confectionery production units in 11 cities
8 regional distribution centers (RDC) in 7 cities
4 logistic centers in 3 cities
Vyborg
St. Petersburg
Smolensk
Agricultural sector – 1 agricultural
holding ( hectares) and 1 sugar production unit
Tver
Moscow
Bryansk
Yaroslavl
Kursk
Nizhniy Novgorod
Tula
Voronezh
Tambov
Ioshkar Ola
2 dairy production units
Penza
Perm
Rostov-on-Don
Saratov
Yekaterinburg
Samara
Retail chain «Transkonditer» (30 shops in 19 cities);
3 Factory Outlets
Krasnodar
Tumen
Volgograd
Chelyabinsk
Novosibirsk
Krasnoyarsk
Khabarovsk
Blagoveshchensk
Confectionery factory RDC WH Agricultural sector Dairy prod Own retail shops
OJSC UNITED CONFECTIONERS

10. OJSC UNITED CONFECTIONERS
QUALITY CHOCOLATE
Cocoa beans from Cote d’Ivoire and Ghana (Africa)
Sugar and milk are produced at the agro-industrial factories of the Holding.
Produced in 2014
milk - 3 t.ton
sugar beet t.ton
wheat – 65 t.ton
maize – 47 t.ton
Some factories have equipment for primary processing of cocoa beans.
OJSC UNITED CONFECTIONERS

11. OJSC UNITED CONFECTIONERS
NATIONAL URBAN, VOLUME SHARE 2014 (NIELSEN)
successfully compete with Kraft, Nestle, Mars etc.
win TOP positions in the Russian market
our market share grow in all categories
unique competence in the biggest
market - candies
OJSC UNITED CONFECTIONERS

12. OJSC UNITED CONFECTIONERS
ACTUAL GROWTH IN SALES CAGR
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13. OJSC UNITED CONFECTIONERS
TOP BRANDS
Each family In Russia knows well and loves our brands.
There are legendary and new brands in the portfolio of «United Confectioners».
Total brands - over 300.
OJSC UNITED CONFECTIONERS

14. OJSC UNITED CONFECTIONERS
TOP BRANDS
Market shares of main
«UC» brands
Alenka 1,2%
Babaevskiy 1,0%
Vdokhnoveniye 0,8%
Russkiy Shokolad 0,02%
since 1922
SKU - 99
since 1966
SKU - 66
since 1998
since 1931
SKU - 138
SKU - 46
Market shares of main UC brands (1st half 2014)
Alenka 1,2%
Babaevskiy 1,0%
Vdokhnoveniye 0,8%
Felicita 0,1%
Eco Botanica 0,02%
Russkiy Shokolad 0,02%
Сладкие истории 0,04%
since 1976
since 1998
SKU - 31
SKU - 10
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15. OJSC UNITED CONFECTIONERS
NEW BRANDS
since 2012
SKU - 40
since 2013
SKU - 7
Market shares of main
«UC» brands
Felicita 0,1%
Eco Botanica 0,02%
Sweet history 0,04%
The new brands of UC holding:
National assortment
Felicita
Сладкие истории
Eco Botanica
since 2012
SKU - 6
OJSC UNITED CONFECTIONERS

16. OJSC UNITED CONFECTIONERS
KEY RETAIL CUSTOMERS: INTERNATIONAL & LOCAL CHAINS
OJSC UNITED CONFECTIONERS

17. OJSC UNITED CONFECTIONERS
THE UNITED CONFECTIONERS IN THE WORLD
«United Confectioners» is the leader in Russian Confectionery market with strong intention to develop worldwide.
Export to 30 countries
outside Russia
OJSC UNITED CONFECTIONERS

18. OJSC UNITED CONFECTIONERS
STRONG POSITIОNS
Our brands are presented of the main chains in Germany, Poland, Latvia, Estonia…
OJSC UNITED CONFECTIONERS

19. Powerful brands and ideas beloved by millions of consumers
INTERNATIONAL BRAND PORTFOLIO
Powerful brands and ideas beloved by
millions of consumers
adopted for European market
OJSC UNITED CONFECTIONERS

20. OJSC UNITED CONFECTIONERS
EXPORT BRANDS
Sweet treasure – plenty of pleasure!
Alionka – sweets for all the family.
Legendary milk chocolate is produced since 1966.
And also bonbons, biscuits, cookies, candies.
Alionka - is the most recognizable women image
in Russia. It’s like Mona Lisa (da Vinci) for Russians.
Art
For those, who appreciate:
Poetry
Delicious taste rich in high quality cocoa.
Creativity and Art
symbols of the brand are world famous Bolshoy Theatre and ballet
Passion
Inspiration
Love
Gift boxes and elegant stick chocolate
OJSC UNITED CONFECTIONERS

21. OJSC UNITED CONFECTIONERS
EXPORT BRANDS
No artificial colours or preservatives
Natural products with natural taste
Wafers, biscuits, bon-bons
Korovka - a name for funny cow
Korovka for a green break
Soft small roll from two spreads
Natural product with cocoa, milk, eggs, peanut
Light product – no glazing, less
calories, perfect for summer
Unique recipe since 1959:
BonRoll doesn’t melt and stays in form
Rich taste, TOP popular product
among millions of Russian consumers
OJSC UNITED CONFECTIONERS

22. OJSC UNITED CONFECTIONERS
EXPORT BRANDS
Alionka and Inspiration
Unique format:
very slim sticks of chocolate
original form of sticks
each stick in individual package
10 sticks inside
fillings or pieces of nuts inside the sticks
high quality and perfect taste
chocolate in sticks
Share the taste!
Share the pleasure!
OJSC UNITED CONFECTIONERS

23. NEW LINE OF DARK CHOCOLATE
EXPORT NEW BRANDS OF 2013
Only dark genuine chocolate
Pure taste of cocoa or with favorite flavors
Involves rich traditions of
chocolate - making,
since 19th century
NEW LINE OF DARK CHOCOLATE
The taste of genuine cocoa inspired us to create a unique brand of dark chocolate – DARX.
Each bar of DARX reflects rich experience of chocolate-making and a tireless desire to create a truly valuable product.
We even have put a cocoa bean on the packaging as a symbol of our brand, because whatever DARX flavor we produce – it’s always dark – the very best that the cocoa beans can offer.
OJSC UNITED CONFECTIONERS

24. OJSC UNITED CONFECTIONERS
INTRODUCTION
Since August 2014, we initiated the commercial activity in the Canary Islands.
Being present in 109 shops now.
We have launched two brands:
«Korovka» is the brand of wafers and cookies.
It is a family of excellent quality products,
with no artificial colorant nor preservatives, with unique taste.
«Artpassion» is a premium brand of chocolates in Russia. These are premium products with higher % of cocoa than competition, with a fine taste, wrapped in an outstanding packaging.
OJSC UNITED CONFECTIONERS

25. UNIQUE BRAND 1. brand “Alionka” 1.1. the brand was launched in 1966.
1.2. In 2010 (jan-nov) Alionka sales amounted to:
9% of total sales in terms of volume;
13,8% of total sales in terms of value.
1.3. Under this brand UC produces:
Chocolate;
Boxed candies;
Bulk candies;
Caramel;
Other sugar sweets;
Bakery products.

26. No artificial colours or preservatives Simple and fun for every day
UNIQUE BRAND
N1 Famous brand for people from Eastern Europe
Natural products with natural milky taste
Unique taste of baked milk
Unique “Russian pie” with condensed milk
No artificial colours or preservatives
Simple and fun for every day
Families with children
1. brand “Alionka”
1.1. the brand was launched in 1966.
1.2. In 2010 (jan-nov) Alionka sales amounted to:
9% of total sales in terms of volume;
13,8% of total sales in terms of value.
1.3. Under this brand UC produces:
Chocolate;
Boxed candies;
Bulk candies;
Caramel;
Other sugar sweets;
Bakery products.

27. UNIQUE BRAND 1. brand “Alionka” 1.1. the brand was launched in 1966.
1.2. In 2010 (jan-nov) Alionka sales amounted to:
9% of total sales in terms of volume;
13,8% of total sales in terms of value.
1.3. Under this brand UC produces:
Chocolate;
Boxed candies;
Bulk candies;
Caramel;
Other sugar sweets;
Bakery products.

28. Inspiration Theatre Art Passion Love Elegance Ballet Poetry Literature
UNIQUE BRAND CONCEPT
Poetry
N1 RUSSIAN PREMIUM BRAND
RUSSIAN BALLET TRADITION – N1
THE ART OF BALLET & THE ART OF RUSSIAN CHOCOLATE
NOBLE RUSSIAN CHOCOLATES
LEGENDARY BRAND
INSPIRED BY RUSSIAN BALLET
Literature
Love
Inspiration
Pleasure
Theatre
Ballet
Elegance
Art
Passion
0) дать на столь образцы
Artpassion is the most famous Russian brand for premium chocolates/pralines.
Here is the story how ArtPassion became popular: at first chocolates with the symbol of theater and dancing couple appeared at ballet shows in Russia. Brand started his life from chocolate sticks.
Then more and more, ArtPassion thin chocolate sticks were accompaning cultural life and began a symbol ob elegant choice for Russians
3) Russian ballet school is very strong. Ballet is N1 world famous Russian Art.
The high level of Russian ballet reflected the brand Artpassion. The brand presents high quality chocolates.
ArtPAssion is famous in Russia under the name, translated like “Inspiration”. The name for Germany is adopted.

29. BASIC ASSORTMENT PRALINES GIFT BOXES CHOCOLATE STICKS
TENDER SOUFFLE IN CHOCOLATE

30. OJSC UNITED CONFECTIONERS
CURRENT STATUS
We have used the model of direct distribution, making the agreements with customers, placing orders, importing the product, controlling the points of sales, preparing and executing the promotions
There are 15 SKU already listed in 109 shops in Canary Islands,
being present in the following chains:
Corte Ingles,
Alcampo/Achuan.
Jesuman Group,
Agrucan (SPAR),
DISA
Rumardi (distributor of impulse channel)
OJSC UNITED CONFECTIONERS

31. OJSC UNITED CONFECTIONERS
VOLUME GROWTH IN 2015
In 2015, we started the sales in Spain Continent.
We have initiated the commercial contacts with Corte Ingles, Grupo Miquel Aimentación, Carrefour, Grupo Día, among others. We started deliveries in February 2015.
The following table illustrates the volume development for 2015
Tonnes
2014
2015
Artpassion 10 98
Korovka 28
155
Total 38
252
This represents a growth of 560% vs 2014.
In terms of POS, the aim for 2015 is to achieve in total 1491 shops before the end of the year 2015, converting all the big retailers (except discounters),of the country.
OJSC UNITED CONFECTIONERS

32. OJSC UNITED CONFECTIONERS
QUALITY AT 100 %
United Confectioners
successfully combines more than 200 years of quality traditions with modern equipment and technologies
The quality management system meets international standards
ISO 22000
OJSC UNITED CONFECTIONERS

33. Centre for Development and Applied Research Launched in 2012
INNOVATION
Centre for Development and Applied Research
Launched in 2012
The only one in Russian confectionery industry
Equipped with modern analytical equipments
Source of product innovation and engineering solutions
Manufacturing of test batches of new products
Definition of market prospects
Investments to the project was more than 150 million rubles.
OJSC UNITED CONFECTIONERS

34. Ferdinand Teodor Fon Einem
OUR HISTORY IS OUR PROUD
1851
«Krasny Octyabr»
(«Einem»)
1826
«ROT FRONT»
(Trade House of Lenovy )
1804
«Confectionary concern «Babaevsky»
(«Abrikosov and sons»)
Ferdinand Teodor Fon Einem
Ulius Geis
Grigoriy A. Lenov
Ekaterina S. Lenova
Aleksey I. Abrikosov
A small shop of chocolate and sweets on the street Arbat in 1867 grew into a partnership «Einem», and in 1913 was given the honor to become the supplier of His Imperial Majesty.
Handicraft shop on production of caramel and sweet in 1900 receives the name of Trade house, in 1931 is renamed in «ROT FRONT». In 1938, is one of the largest factories in the Soviet Union.
The shop received the name «Abrikosov» for the art of making sweets of apricots. Since 1880 was known in Russia and abroad. In 1899 was awarded the title "Supplier of the Court of his Imperial Majesty".
«United Confectionary» was established in 2002 as Russia's largest confectionery Holding for the revival and keeping of confectionary traditions.
OJSC UNITED CONFECTIONERS

35. OJSC UNITED CONFECTIONERS
SOCIAL RESPONSIBILITY
Training and improving
of qualification
Philanthropy
Corporate Events
Donor's action
Protection of environment and savings of energy
Caring for ours veterans
OJSC UNITED CONFECTIONERS

36. OJSC UNITED CONFECTIONERS
THANK YOU
OJSC UNITED CONFECTIONERS