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Published byCora Fisher Modified over 9 years ago
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BlueStar is a “dba” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929, Privately held 19 Offices serving the Americas 300 Plus Employees Primary Niche Markets - Retail/Hospitality/POS - AIDC/Mobility/RFID Average Compound Growth of 28 % per annum since 1992
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Expansion Outside North America — Europe - PSD-PrintScan in Germany - Finalized in Q2 08 — Latin America - Office re-organization and expansion Q1 08 - Increased infrastructure spent in sales, marketing, operations and management - Q1 08 revenue up by 55% - quarter over quarter - Q2 Go-To-Market Strategy - FUSION
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North America New BlueStar headquarters in Hebron, KY State-of-the-Art, RFID-enabled warehouse & logistics Expanded infrastructure and head count Sales, operations, marketing, and technical support Scheduled completion: Q1-09
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Our Most Important Asset is our Partners
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BlueStar’s Awared-Winning Go-to-Marketing Strategy
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FUSION is BlueStar’s award-winning branded channel for resellers It is a “pull-through” business plan designed to help resellers grow their business via “Drip Marketing” campaigns with targeted end-users - Producing more than 20,000 prospect touches per month BlueStar’s solutions-based methodology - Not a Canvas, but a Chalkboard - Evolution: Constant Progression
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Business-Development Services - http://www.bluestarfusion.net - Online Partners’ Portal for real time customization of marketing collateral Demand Generation Services - Direct mailers - Email blasts - Trade-show assistance - Telemarketing services - Electronic lead management portal Educational Services - Lunch & Learns - Seminars & Webinars - Unlimited pre- & post-sale support Value Added Services - Best-of-breed hardware/software/service bundles - financial services
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POS & AIDC Industry Leading Provider of Educational Trade Shows and Conferences in the Americas
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BlueStar’s Number One Rated Reseller Support Service
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Integration Services at BlueStar Warehouses - POS/AIDC/Mobility/RFID - Hardware & peripheral configuration and testing - Loading/flashing of all software - One master carton repacking - “Open Me First” documents Unlimited Pre- & Post-Sale Support in English, French, and Spanish via Internet or 1-800 support lines End-user on-site installation services Advanced exchange hardware depot service 24/7 software application support programs Software application training
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Financial Services - 30-, 60-, & 90-day deferred programs - Floating payments based on seasonal revenue - No money down - Terms from 24 to 60 months - http://www.leaseoptions.com
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Dedicated one-to-one sales rep for each customer Online catalog and ordering at http://www.bluestoreinc.com - Product configurators and vendor microsites with FAQ’s All accessories, upgrades, and value added services associated with main bundled SKUS listed on same screen Same-day shipping Online order verification and tracking
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Our customer support and service offerings along with our unique “added value” go-to-market strategies have made BlueStar the fastest growing solutions based distributor in our industry. We have been awarded numerous industry accolades including: - Motorola’s 2007 North America Distributor of the Year - Microsoft 2007 Dynamics Distributor of the Year - Tyco Electronics, ELO TouchSystems 2007 Highest Growth Distributor - Alien 2007 Most Valued Distributor of the Year - First new Hewlett Packard Distributor since 1998 Globally we represent over 140 best-of-breed electronic hardware and Software manufacturers
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