1. 1 ① Introduction Understanding International Trade Operation INTERNATIONAL TRADING BUSINESS SEMINAR PROGRAM IN UKRAINE 2009 by JICA/UAJC JETRO International Trade Advisor Mr. T. Yuba

2. 2 What Are Trade Operations? movement of items that crosses the borders

3. 3 Related Organizations of Trade Transaction Bank Government Seller (Exporter)Buyer (Importer) Insurance Company Insurance Company Forwarder International Transport Company International Transport Company

4. 4 Three Steps of Trade Transaction. contract conclusion contract fulfillment preparation contract fulfillment ① Inquiry ② Offer ③ Agreement ① export or import license ② pre-shipping examination ③ logistics arrangement ① Documents+ Packing ② Payment ③ Customs Clearance

5. 5 Finding Foreign Suppliers, Buyers Business directory, Specialized Publication, Journal Government Trade Organizations International Exhibition Embassies, Consulates, Search through Internet Import/Export Service Companies Traveling abroad

6. 6 What is Marketing? To Know Customers’ Needs Customer Satisfaction

7. 7 Export Marketing Product Price Promotion Place Marketing Mix

8. 8 Collecting Information Import Marketing To find attractive goods overseas To find attractive goods overseas Import from abroad Sales Promotion Know-how for Import procedure Marketing Through Internet Asking for Catalogues Asking for Sample Distribution Management Business Negotiation Documentation for Transportation Documentation for Bank Know-how of Customs clearance Development of Sales channels Sales promotion

9. 9 4 Keys for Business success To make sure Permission, Approval, Application Check the Customs Duty Information Management Don’t miss Buying and Selling Chance Perfect Business Sense ・ Negotiation Power ・ Cost management ・ language skill ・ Understanding your Partners.

10. 10 How to set up International business Difference between domestic transaction and international transaction 1.Different Culture 2. Different Logistics 3. Different Currency

11. 11 How many colors do you see in the rainbow? PANTONE DI C

12. 12 What do you see in the moon?

13. 13 Post boxes with various colors in the world.

14. 14 Words ＝≠＝≠ Context Culture & Values Context Culture & Values Concepts & Hidden Values

15. 15 Separated Unconscious Culture 1 Visible part Culture 2 Visible part Invisible part Core part Life-supporting actions: communication, social cooperation, eating, sleeping, making tools, wearing clothes, etc., Island Model of Intercultural Communication Point of view Way of thinking Sense of value Architecture Clothing Foods, etc.,

16. 16 Code Message Content Message Content Receiver Encoding Context Decoding Channel Sender Language, Communication & Codes Barrier, Noise

17. 17 Climate ・ History ・ Culture ・ Custom Business Knowledge Technical Terms International Business person 1. Different Language