1. Susan Wallace Tim Schultz Casey Kopp

3.  Corporation X is a globally located organization that develops software for virtual working habitats  What kind of organization is this? ◦ “Networking Virtual Organization” strategy ◦ standardizing its business operations, data, and information technology  What kind of organization is this? What is their core business? Where are they/their employees located? ◦ Every working day more than 200 business consultants from Company X are in the field working with leading companies and other organizations that are striving to find better ways of doing business. ◦ Employees work from home and at a corporate building

4.  What are their business/organizational challenges? ◦ There is no organization that is currently an NVO ◦ Strategic Leaders are still using traditional leadership strategies and playing with virtual tools. ◦ http://www.cisco.com/web/about/ac79/wp/bridge. html

5.  Why have they chosen to use social media strategies? ◦ Company X uses Social Media to communicate more with employees and clients ◦ Company X executives are using Social Media to show they are current

6.  What is Company X doing? ◦ Webinars ◦ Email ◦ Flicker ◦ Blog: http://blogs.cisco.com/category/news/ ◦ Facebook ◦ YouTube ◦ Twitter: http://twitter.com/#!/CiscoSystemshttp://twitter.com/#!/CiscoSystems  Allows for feedback and recommendations; instant responses  Ask questions; receive immediate answers

10.  How does Social Media help? ◦ Social media monitors  Used to ensure the organization’s name is not negatively portrayed online ◦ Recommendation: Khan Academy  Provides free education, lectures, and tutorials to anyone worldwide

11.  “Transforming how people connect, communicate, & collaborate” ◦ 2012 First Quarter Profits: $11 billion +  Creation of collaboration tools ◦ Voice, video, web conferencing ◦ Web conferencing  IM, create webinars, real time multimedia sharing & play back ability: http://www.cisco.com/en/US/products/ps10362/Products_S ub_Category_Home.html ◦ Jabber  Allows for collaboration in any workspace in a collaborative platform: http://www.cisco.com/web/products/voice/jabber.html http://www.cisco.com/web/products/voice/jabber.html

12.  Frequent push back because organization uses too many different social medias ◦ Constant creation of new social media tool based on need  CEO uses social media, such as Twitter, in a “naïve” way ◦ Discusses vacation ideas, and how great trips were  Employees understand that the tool is not used correctly  Wikis do not work ◦ People do not want to share their knowledge ◦ Only want to gain knowledge from others

13.  Susan – Even though a company can be on the leading edge of technology and their products are virtual community related, there still needs to be buy-in and use within the company.  Casey – If social media is not used properly, it can effect ROI, ROE, and employee productivity.  Tim – Social media should be a tool for work- related communication, and should not be used by upper management to brag about their vacation.

14.  Knowledge management ◦ Documenting, storing, accessing intellectual properties ◦ TED = Powerful innovation  YouTube is an excellent example of people sharing their knowledge  Measure the use of social media ◦ Surveys ◦ Market the benefits ◦ Follow up with subject matter experts ◦ Monitor participation and knowledge sharing