1. Session 5: Total Quality Management
Total Quality Tools and Statistical Thinking (2) Innovation and Creativity
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2. Definition
Creativity is the process of discovery, definition, development, and maturation of new ideas and Concepts.
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3. What is Turbulence?
Turbulence is defined by the surprise created by change because of its nature and speed.
This turbulence generates the need to create organizations with rapid response to events and flexibility for adopting changes.
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4. Types of Creativity Normal Range Innovator Resourceful
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5. Barriers to Creativity
1. The right answer
2. It is not logical
3. Follow the rules
4. It is not practical
5. Avoid ambiguity
6. To err is wrong
7. Play is frivolous
8. It is not my area
9. Don’t be a Joker
10. I am not a creative person
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6. Creative Process I Fundamental Elements: Auxiliary Elements:
Change of Structure
Change of Order
Change of Relation
Auxiliary Elements:
Change of Point of View
Change of Level pf Analysis
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7. Creative Process II Definition or Search (Explorer)
Idea Search (Artist)
Judgment of Ideas (Judge)
Selling Ideas (Warrior)
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8. Creative Process III Techniques for Generating Ideas (Traditional):
Brain Storming
Synetics
Lists
Forced Relationships
Attribute Lists
Morphological Analysis
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9. Lateral Thinking Humor as the basis for generating ideas. We laugh at:
The Unexpected
Absurdity
Exaggeration
Somebody else’s pain
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10. Lateral Thinking Techniques
Six Thinking Hats
Creative Pause
Simple Focus
Challenge
Alternatives
Concept Fan
Provocation and Movement
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11. Provocation Natural Escape (Taken for Granted) Step by Step Distortion
Fantastic Thinking
Random Inputs
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12. Movement Extract a Principle Analyze Differences Step by Step
Positive Aspects
Under which Circumstances
Somebody Else’s Shoes
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13. Harvesting of Ideas Specific Ideas Seedling Ideas “For example” Ideas
Direct Concepts
Inferred Concepts
Directions
Needs
New Focus
Changes
“Flavor”
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14. Applications Quick Rejection Modulation Adaptation Reinforcement
Take off
Failures and Defects
Consequences
Tests
Evaluation
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