1. Creativity Tools Prepared by Jamal Yousef

2. Creative & Imaginative solutions (Tech. & Artistic)
Reversal - Improving Products and Services
SCAMPER - Generating new products and services
Attribute Listing, Morphological & Matrix Analysis - Creating new products, services & strategies
Brainstorming - Generating many radical ideas
Reframing Matrix - Looking with different perspectives
Concept Fan - Widening the search for solutions
Random Input - Making creative leaps
Provocation - Carrying out thought experiments
DO IT - A simple process for creativity
Simplex - A powerful problem-solving process

3. Tech. Creativity: Structured & Lateral Thinking
Our brains are pattern recognition for faces, language, and handwriting.
Not like computer
Recognize Object and situation quickly
Solutions based on previous solution to similar problem
Come up with startling, brilliant and original solutions to problems and opportunities
Generate completely new concepts and ideas, and brilliant improvements

4. Reversal Ask Opposite of question you want to ask.
E.g: How would I reduce customer satisfaction?

5. SCAMPER Check list help to change product
Means: S - Substitute - components, materials, people C - Combine - mix, combine
A - Adapt - alter, change function
M - Modify - increase or reduce in scale
P - Put to another use
E - Eliminate - remove elements of functionality
R - Reverse - turn inside out or upside down

6. Attribute List, Morphological Analysis & Matric Analysis
List of product/service/strategy attributes
Attributes are Parts, Properties, quality or design elements
Tabulate all attribute through Brainstorming
Mixing one item from each column.
Evaluate & Improve the mixture

7. Brainstorming Developing many creative solutions
lateral thinking process
Two Type: Individual & Group (more efficient)
How:
Problem Definition
Session Focus on Problem
No-one criticizes
Enthusiastic, uncritical attitude to have big contribution
Welcome creativities (as much as)
No train is followed
Developing Ideas
Noting down ideas (Flip Chart)
At the end: Evaluation

8. expand ranges of creative solution
Reframing Matrix
different viewpoints (different people with different experience in different way)
expand ranges of creative solution
How: Put Q inside a middle of grid === > box around for each perspective
Approaches: Looking a problem from view points:
4 Ps (Product, Planning, Potential Perspective, People)
Profession Approaches ( viewpoints of different specialists)

9. 'taking one step back' to get a broader perspective
Concept Fan
'taking one step back' to get a broader perspective
approaches to a problem when you have rejected all obvious solutions
Approach:

10. Random Input
need fresh ideas or new perspectives during problem solving
linking another thinking pattern into one we are using
Approach: Random Noun (often helps that can touched or seen)
Then start brainstorming

11. Deliberately stupid statements, to shock our minds
Provocation
Deliberately stupid statements, to shock our minds
Think out of established pattern that used to solve problem
Then examine its:
consequence
benefits
circumstances …etc.

12. DO IT
D - Define problem (why it happen repeatedly to get the root)
O - Open mind and apply creative techniques (you may use other tools)
I - Identify best solution (Decision Making Techniques)
T – Transform (Action Plan)

13. SIMPLEX Sophistication of DO IT & Industrial-Strength Creativity
Continuous Improvement Cycle
Problem finding (by raising different questions)
Fact Finding (competitors, costumers, services, market, product,..etc)
Problem definition
Idea finding
Selection & Evaluation (Decision Making Techniques, Decision Trees, Paired Comparison Analysis and Grid Analysis, 6 Thinking Hats, Cost/Benefit). Select an idea
Planning(Action Plan) who, what, when, where, why and how of making it work
Sell Idea
Action