1. “Convenience has never been so beautiful” Amos Ng Linda Lee Michelle Chin Rebecca Carchidi To the Bank of Mom&Dad

2. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion What we want: $14,944 What for? 2terms of schooling for the price of 1! But most importantly, EXPERIENCE!

3. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

4. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

5. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

6. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

7. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

8. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

9. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

10. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

11. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Female Population Year Stats Can, 2006

12. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

13. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Age: 15-24 Population size: 78,535 15.1% of Market Segment Students Age: 25-39 Population size: 110,980 21.3% of Market Segment Workers

14. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

15. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

16. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

17. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion o 99% wear high heels on special occasions and events (i.e. Clubs, bars, weddings) o 100% experienced pain from wearing heels SurveyMonkey.com

18. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion SurveyMonkey.com Free for consumer access: o Facebook & Twitter o Promotional Posters o Website o Metro, 24 hours o SEE magazine

19. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

20. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

21. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

22. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

23. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

24. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

25. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

26. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

27. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

28. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

29. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

30. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

31. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

32. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

33. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

34. Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Experience … Experience!

35. Amos Ng Linda Lee Michelle Chin Rebecca Carchidi

36. Marketing Competitor Information Operations Financials

37. Poster Advertisement Website Shoe Size Chart

38. Damn Heels Dr. Scholl’s Fast Flats

39. Tentative Work Schedule Other Suppliers

40. Costs Breakeven Year 2 Objective Sales

41. Unit Costs Variable Costs Revenue, Costs & Profits Start-up Costs WEM & Web Fixed Costs Southgate Fixed Costs

42. Breakeven Chart Breakeven Point

45. Shoe Size Survey Results Shoe Size Bella Flats Size Chart Small (5&6) Medium (7&8)

46. MUD Studio 12403 Stoneplain Rd, EDMONTON, AB 708 482 2004 www.mudstudio.com www.mudstudio.com Michele's Centre Cafe 9797 Jasper Ave, EDMONTON, AB

47. Shoppers Drug Mart London Drugs http://www.drscholls.ca

48. Location: West Edmonton Mall (Kiosk)

51. *Supplier requested a minimum purchase order of 2000 pairs ** Supplier requested a minimum purchase order of 5000 clutches

52. * Shipping was calculated based on supplier’s quote of cost pertaining to $2,000/600 pairs of foot wear ** Based on similar weight of clutch and footwear, shipping was assumed to be about the same cost *** Moneris charges 1.72% of credit card transactions, as it is impossible to estimate the amount of customers purchasing through what medium, it is assumed all customers use credit cards for simplicity reasons.

55. Note: $355 is added to the first year of operating in Southgate Mall to cover equipment costs

56. Breakeven point = Fixed costs/(retail price-variable costs) =$14,944 1 /(14.99-3.47)= 1,298 units. 1 Startup costs were used instead of yearly fixed costs since breakeven point occurs in the second month