1. Wenke partners with Garden Centers Plants flying off the shelf!

2. Overview In-Store Merchandising Support
Bringing Customers Into The Store
Plants That Customers Want

3. QR - our plants talk!!
QR on all ‘programs’ link to 30 second video - “Hi- I’m a ….”
Reasons to put plants in shopping cart
Great sales training tool

4. QR Code = talking plants!!
Simple videos - less than 60 seconds
Customer sees video in the store if snaps QR code with smartphone
Acts as sales person by telling the one or two ‘big things’ for what’s great about each plant
Helps with sales staff training

5. List of plants with talking QR code for spring 2012!!
Coleus Redhead
Wave Petunia
Cyclamen
Geranium Calliope
KwikKombos
Lobularia Silver Stream
Senetti
SunPatiens
Supercal
Verbena Lanai Twister Pink

6. Eye Catchers Create a fun environment in the store
Keep customers looking at the plants
Wenke installs at time of shipping

7. Eye Catcher Sayings on 11” stakes
Oxygen Machine!
Plant in 3’s or 5’s for impact
Look at Me!
Add some Sparkle
Consider mixing Bolds with Pastels
A happy wife is a happy life

8. Flat Talker – we’re easy to find
Variety specific in 1204 vegetables
Category on flat talker (heirloom, cherry, beefsteak, sweet, hot, chili, etc…)
Makes it easier for customers to find and IGC to organize and stock

9. Naturally Grown Papa Joe Vegetables
Naturally Grown – a clean start to a green garden
New! Reference to allrecipes.com gives customers cooking ideas

10. Naturally Grown Papa Joe Vegetables
“Best for…..” on tags and customer handout helps customers shop
Flat talker makes it easy to display and find

11. Link to BloomIQ info
Papa Joe’s QR link to BloomIQ site for extra support on veggie and herb growing

12. Naturally Grown Papa Joe Herbs
POP and Customer Handouts for you to use!
allreceipes.com

13. Spiller Thriller Filler – for mixed containers
Tags coordinate with flat talker on accents and poster to inform customers on where to plant in a container

14. Hummingbird Gardens
Perennials with hummingbird flat talkers

15. Hummingbird Gardens Perennials with hummingbird flat talkers
Delphinium
Black Night
Blue Bird
Magic Fountain Mix
Summer Nights Mix
Heuchera
Amethyst Mist
Black Out – New!
Caramel
Palace Purple
Pinot Gris
Ruby Bells
Lobelia
Salmon
Scarlet
Monarda
Petite Delight – New!
Raspberry Wine
Penstemon
Husker’s Red
Sunburst Ruby
Salvia
Blue Queen
Caradonna
East Friesland
May Night

16. Butterfly Gardens
Perennials with butterfly flat talkers and POP allow retailers and consumers to benefit from this popular trend

17. Butterfly Gardens Perennials with Butterfly flat talkers Achillea
Moonshine
Paprika
Summer Pastels
Terra Cotta
Buddleia
Black Night
Pink Delight
Royal Red
White Profusion
Echinacea
Double Decker
Magnus
Prairie Splendor
Pow Wow Berry
Sunrise
White Swan
Lavendula
Hidcote Blue
Coconut Ice
Munstead
Vicenza Blue
Phlox
Bright Eyes
David
Laura
Purple Flame
Phlox, Subluata
Blue Emerald
Drummonds Pink
Rudbeckia
Goldstrum
Little Goldstar– New!
Summer Blaze
Sedum
Angelina
Autumn Joy
Turkish Delight
Vera Jameson

18. Tags improved for 2012 Helpful Hints for how best to care for plant
Feature statement communicates consumer benefits quickly
Fertilizer icon to remind need for fertilizer
QR codes with specific video for featured plants or Bloom IQ website for others (on all tags larger than a Pixie)
Variety name above the picture

19. Tags in 2012

20. Posters
Featured Plants Posters
Theme Gardens Posters
Category Posters

24. Posters FREE with plant purchases
Order in advance of season to tie into to coordinate signage with
your advertising plans
New – posters will show on
weekly availability so you can
order for delivery with plants!

25. Merchandising training
Webinar series with Terri Coldreck coming Feb-Mar 2012!
Free Webinar
Video Terri setting up merchandising displays using Wenke feature plants in Feb, 2012.

26. Merchandising training
Weekly
e-newsletter
with images
for your
displays,
newsletters
and web sites
as well as
content ideas

27. Summary of In-store Merchandising Support
QR codes – talking plants
Eye Catchers
Flat Talkers
Improved tags
Posters
Merchandising webinar

28. Supporting your‘e’outreach
Bringing Customers In
Supporting your‘e’outreach

29. Youtube on key products
All live on Youtube
Links can be e- mailed or used in your newletters
/iZhEsl8kSZY

30. Youtube on key products
Send in e-newsletter or link to Facebook
Fun video promoting plant or concept
Separate from QR code but related
Links are available on All About Color section at

31. Youtube on key products
Cuphea Cuphoric
Cyclamen
Ensete
Geranium Calliope
Hummingbirds
KwikKombo
Lantana
Lobularia Silver Stream
Mixed containers
Osteo 3d
Papa Joe's Naturally Grown Herbs
Papa Joe's Naturally Grown Veggies
Patio Delicious
Plants that Work by Color
Senetti
SunPatiens
Supercal
Texture plants
Verbena Lanai Twister Pink
Wave Petunia Easy Care

32. Hot Sheets - instant content
Training sales staff
Content for e-newsletters
Suitable for Press Releases – PR
Source of pictures

33. Hot sheets Black Petunia Coleus Redhead
Container Gardening spiller/thriller/filler
Cuphea Cuphoric
Cyclamen
Ensete
Geranium Calliope
Hummingbirds
KwikKombo
Lantana
Lobularia Silver Stream
Osteo 3d
Papa Joe's Naturally Grown Herbs
Papa Joe's Naturally Grown Veggies
Patio Delicious
Plants that Work by Color
Senetti
SunPatiens
Supercal
Texture Plants
Verbena Lanai Twister Pink
Wave Petunia Easy Care

34. Delivery of content tools
All on our wenkesunbelt.com website, or
links
content
Delivery on DVD

36. Online marketing training
Webinar series with Kyle Lacy coming Feb-Mar 2012!
Free Webinars on the why and more importantly the how to use social media like facebook and get more from your e- outreach.
How to use Wenke Hot Sheets and Youtube videos in your programs

37. Plants that people want
Hot Plants for 2012

38. Plants that Work by Color
Addition of #1 gal. provides impact for you and the consumer
IGC exclusive
Branded plants sell faster and at higher retails
Connect colors to emotions -

39. KwikKombos Take the guesswork out of container gardening One and done
Special tagging and POP shows the ease of maintenance and success

40. Patio Delicious - Healthy, Fresh and Flavorful
Easy to grow on patio or deck
Take advantage of strong vegetable sales with selection of hottest patio veggies
Increase average ticket with perfect add- on sale

41. Patio Delicious – Salad and Veggie Bowls
9.5” Picnic Pots
Pepper Chenzo Chili
Pepper Sweet Pompeii
Tomato Sweet 'N' Neat Cherry Red
Tomato Sweet 'N' Neat Yellow
Tomato Tumbling Tiger
Strawberries Berries Galore pink
Lettuce SimplySalad Alfresco Mix
Lettuce SimplySalad City Garden Mix

42. Patio Delicious – Delicious Herb Combos
9.5” Picnic Pots
Tea - orange mint, lemon balm, chamomile
Italian Taste - rosemary, Italian flat parsley, Italian oregano, Basil Genovese Pesto
Everyday - garden sage, lemon thyme, garlic chives, rosemary, basil Sweet
Pizza - Italian oregano, sweet marjoram, golden sage, English thyme, Basil Genovese Pesto

43. Patio Delicious – Vegetable Baskets
Tomato Tumbling Tom Red
Strawberries Albion

44. Patio Delicious – Vegetable Pots w/ stakes
10” Deep Pots
Tomato Bush Champion
Tomato Better Bush Hybrid
Tomato Tomatoberry
Tomato Bush Early Girl
Pepper Better Belle

45. New to Papa Joe’s
Pepper ‘Ghost’ – HOT – 300 times hotter than Jalapeño
Strawberry ‘Berries Galore’ – and ever-bearing with fun flowers and fruit – good in baskets
Strawberry ‘All Star’ - June bearing – a serious eating berry with exceptional flavor

46. New Papa Joe Herbs
Basil Aristotle – covered in small leaves – tasty and ornamental
Basil Sweet Mammoth - large lettuce leaf type basil - salad perfect
Rosemary BBQ – perfect for skewers for shish kabob – upright style

47. Senetti - beautiful color for early spring
Vibrant, long- lasting blooms
Wow customers early

48. Calliope – Blooms All Summer
Improved traditional favorite
Part Ivy - Part Zonal
Guaranteed to bloom all summer

49. Celosia Intenz Amazing color and flower form
Use in patio pots or in landscape or bring in home as potted plant

50. Coleus Redhead
Fabulous red foliage adds color all season long

51. Cyclamen - use inside or out
Ideal for shady or cool areas
Early Season Color Indoors and Out!

52. SunPatiens…impatiens for sun

53. Lobularia Silver Stream
Thrives in cold or hot
Zillion small white flowers - add texture and color
Adds fragrance to patio pots and gardens -

54. Osteo 3D – open all night One of our favorite cool season plants
New to Osteo - flower stay open all night
In 4.3” Plants That Work

55. Petunia Whispers Star Rose
Cool color on a well shaped plants
For baskets or patio pots
In baskets and 4.3” Plants That Work

56. Petunia Suncatcher Pink Lemonade
Color is amazing – yellow fringed with pink edge for showy baskets and beds
In baskets and 4.3” Plants That Work

57. Lanai Twister Pink
Unique flower pattern is twist of color

58. ‘Mighty ‘Mato’ - a grafted powerhouse
Favorite veggie varieties are grafted onto very special roots that give MORE fruit all summer – 1 gallon program

59. Additional new plants for 2012
Ageratum Everest
Begonia Gryphon
Buddleia Buzz
Caladium sun tolerant & strap leaf
Calibrachoa PW new colors
Celosia Intenze Pink
Cuphea Cuphoric
Dahlia Dreamy and Mystic series
Euphorbia Euphoric
Geranium First Yellow Improved
Hibiscus Mahogany Splendor
Leycesteria Jealousy
Manettia Candy Corn Vine
Osteo 3D series
Osteo Blazing Daisy series
Osteo Nano series
Otomeria Pink
Pepper Chenzo Chili
Pepper Sweet Pompeii
Petunia Suncatcher Pink Lemonade
Petunia Whispers Star Rose
Salvia Summer Jewels Red
Supercal blue, neon rose, others
Tomato Mighty Mato
Tomato Sweet-n-neat Cherry Red
Tomato Sweet-n-neat Yellow
Tomato Tumbling Tiger
Torenia Kaui Lemon Drop
Torenia PW White Russian and Bordeaux