1. ommunications strategy through 2005 C

2. Strategy Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan

3. Audiences Alumni College Boards AACSB Deans Media – Public Prospective Students Corporate Partners Current Students Parents Development Friends Recruiters Faculty & Emeriti Campus & College Professional Org’s

4. Positioning Reputation :: research, faculty, academics Accountancy :: ranking Faculty :: world-class Access :: to UIUC Tech & Engineering Alumni :: Chicago 20K

5. Messaging “The College is a recognized worldwide leader in many fields of business knowledge, including accountancy, finance, marketing and management.”

6. Messaging “The College shares its status as a top tier school with the finest educational institutions in the world.”

7. Messaging “An ILLINOIS degree is a smart investment positively impacting a graduate’s career.”

8. Messaging “Our curriculum is innovative, and is strengthened with emphasis on interdisciplinary topics such as technology management, globalization and entrepreneurship.”

9. Messaging “The College values innovation in research, teaching and learning methods.”

10. Messaging “Long the leader in business education in Illinois, the College is expanding its presence in the Chicago market to better serve the business community and professionals who want to advance their business knowledge and competencies.”

11. Messaging “Businesses depend greatly on ILLINOIS for talented professionals and research.”

12. Publications :: Quality, frequency, synergy Perspectives

13. Publications :: Quality, frequency, synergy Perspectives Alumni News & Notes

14. Publications :: Quality, frequency, synergy Perspectives Alumni News & Notes Dean’s Communiqué

15. Publications :: Quality, frequency, synergy Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter

16. Publications :: Quality, frequency, synergy Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter Website

17. New Tactical Projects Redesign College website Website templates for programs Video : College, Undergrad, EMBA Speakers Bureau National media placement Contact data management Networking

18. Marketing Graduate program marketing  Strategy development  Frameworks for collateral & communications  Ideas to products Advertising

19. Verbal Identity College of Business …at ILLINOIS Messaging Pride-building brand

20. Visual Identity

21. Q uestions?